“Over the past two years, our OLED TVs have grown rapidly and our market share has increased to nearly 23 percent,” said Yong Seok-woo, president and head of the visual display business at Samsung Electronics, at the launch event of the 2024 Samsung AI TV lineup in Korea earlier this year. “Samsung’s 2024 OLED TV lineup this year will help us close the gap in the market.”

Mr. Yong Seok-woo's statement was made in the context that Samsung OLED TV products have sold more than 2 million units since their first launch in 2022, reaching a global market share of 22.4%. In particular, the 77-inch Samsung OLED TV product has seen outstanding growth. With two 2024 OLED TV products, the S90D and S95D, Samsung is demonstrating its overwhelming position thanks to its superior and different technologies.

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OLED-exceeding sound and image

Asserting its pioneering position in the era of artificial intelligence, Samsung has used AI to personalize the experience and create advantages for its 2024 OLED TV line. The superior NQ4 AI processor of the 2nd generation opens up experiences beyond standards such as actively upgrading image quality to 4K standard, including low-resolution content (AI Upscaling).

AI also contributes to providing cinema-standard sound experiences such as Active Voice Amplifier Pro (automatically adjusts dialogue sound according to the environment, separates voices from surrounding noise so viewers can easily follow the content), Dolby ATMOS surround sound, OTS feature (motion tracking sound), Q-Symphony (synchronizes sound between soundbar and TV speakers)...

Not only that, Samsung creates a new standard for OLED technology with the anti-reflective Glare Free OLED Display, helping users focus on content without being distracted by reflected light from the sun or lights.

OLED HDR Pro technology is 70% brighter than OLED HDR+, creating deep blacks and pure whites. In particular, Samsung OLED TV is also the first TV to achieve Pantone Validation certification, proving the ability to accurately reproduce 2,030 Pantone colors and 110 skin tones.

For sports fans and gamers, Motion Xcelerator 144Hz technology (up to 144Hz refresh rate) delivers super smooth, lag-free images and crystal-clear action on TV.

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Photo: Samsung

Life is sublime with exclusive privileges

Not only does it deliver superior picture and sound quality, Samsung OLED TVs also elevate the living experience, offering unique values ​​that users cannot find anywhere else. Notably, the ultra-slim Infinity One design, minimalist screen borders and slim sides fit any interior space. The One Connect Box helps keep wires neat, creating an impressive seamless exterior.

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Samsung OLED TV also has outstanding energy saving capabilities thanks to the AI ​​Energy feature, reducing power consumption by up to 25%. In particular, users can also connect the TV to all devices in the house (refrigerators, air conditioners, washing machines, etc.) through the SmartThings feature, thereby easily controlling the whole house without having to leave the screen.

Samsung OLED TV is also a rare device that owns a huge content library, from movies and reality TV shows on VieON, Galaxy Play to attractive sports tournaments on FPT Play, TV360... Samsung regularly has promotional packages for users buying new TVs to bring a superior home entertainment experience.

Ultimate security in the digital age

In the digital age, TVs have gradually become the central device and an important piece in the Smart Home ecosystem. It is worth mentioning that the security fence on TVs has many loopholes and is less concerned than devices such as smartphones or personal computers. Most smart TVs today have a relatively sparse security update frequency, only 1-2 times per year. This is the reason behind a series of information leaks and hacker attacks targeting users' TVs recently.

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Realizing the seriousness of the problem, Samsung has equipped its OLED TVs with the Knox Security platform. This platform has been recognized by 31 countries around the world , capable of blocking fraudulent websites and protecting personal information through a security barrier that is constantly updated 24/7.

In addition, the Knox Matrix feature will help devices in the same ecosystem protect each other. If a device is at risk of being attacked, security warnings will be sent to other devices to alert users.

Samsung OLED TV is proving its superiority, not only in terms of audiovisual technology but also in terms of lifestyle enhancement. This is considered a solid foundation for this product line to continue to break through and consolidate Samsung's leading position in the future.

Thu Hang