To firmly step on the path of development, in recent years, Khanh Hoa Salanganes Nest Beverage Joint Stock Company has continuously expanded its production scale, researched and developed quality, nutritious products, as well as promoted trade promotion, increased exports,... Thereby increasingly affirming its position in the market, bringing the Sanvinest Khanh Hoa Salanganes Nest brand closer to consumers around the world .
 |
| Deputy Minister of Agriculture and Rural Development Phung Duc Tien, Provincial Party Secretary Nguyen Hai Ninh and Permanent Vice Chairman of the Provincial People's Committee Le Huu Hoang and a delegation of leaders of departments and branches. |
Efforts to bring products to international level
Khanh Hoa Salanganes Nest Beverage Joint Stock Company (Sanvinest Khanh Hoa ), formerly known as the Premium Salanganes Nest Beverage Factory, was established in 2003 under Khanh Hoa Salanganes Nest Company. This is the first factory in the salanganes nest industry to carry out the industrial production mission in the field of processing premium salanganes nest drinks under the Sanest brand from natural island nests exploited from the islands in Khanh Hoa Salanganes Nest Beverage Joint Stock Company, producing and trading genuine salanganes nest drinks and salanganes nests under the traditional brand Sanest and developing the new brand Sanvinest. In 2018, the first product under the Sanvinest brand was launched. As a member company under Khanh Hoa Salanganes Nest Company, Sanvinest Khanh Hoa 's products still ensure to retain the nutritional value of Khanh Hoa natural salanganes nests when processed on a modern industrial chain. Along with that, thanks to continuous investment in communication, the product is increasingly known to domestic and international consumers.
If in the early days of its establishment, the Company only achieved a revenue of 5 billion VND, now it has reached more than 2,000 billion VND. The Company always focuses on scientific research to bring the wonderful nutritional values of natural bird's nest, a food reserved only for kings and nobles in the past, to the community through diverse product lines serving many consumers to improve their health. In particular, as Chairwoman of the Board of Directors of Sanvinest Khanh Hoa, Ms. Trinh Thi Hong Van has come up with many scientific research ideas, creating nutritious product lines with the criteria of ensuring the health of the domestic community and conquering the international market. Typically, in 2023, she and her research team successfully defended the topic "Building a production process for health protection products from Khanh Hoa natural bird's nest essence". This is a provincial-level project that has been researched for 2 years, has completed the construction of the production process, the basic standards for 3 health protection product lines for children, the elderly, and other ages from Khanh Hoa natural bird's nest essence and the project has been rated as excellent. This success is the premise for the Company to put into industrial production the Khanh Hoa Sanvinest Bird's Nest Essence product.
Up to now, the Company has introduced to the market more than 50 product lines of Khanh Hoa Sanest Sanvinest Salanganes Nest, which are loved and trusted by consumers. The Company is always proud of producing and delivering quality products to consumers, ensuring the criteria of "Golden brand for health and beauty". The Company's products have become the pride of Khanh Hoa homeland, closely associated with the cultural identity of this land.
Ms. Trinh Thi Hong Van said, respecting the traditional values left by our ancestors, the Khanh Hoa Sanest Sanvinest Salanganes Nest brand, with its strong Vietnamese cultural identity, always aims to serve the interests of the community. With the mission of bringing all nutritious natural bird's nest products into life, becoming friends with every family, reaching many customer segments and meeting the increasing demand with many high-end product lines. Khanh Hoa Sanest Sanvinest Salanganes Nest products are distributed through two domestic and international market channels.
Currently, the product is available nationwide with more than 1,000 agents, distributors, affiliated stores, and supermarket systems. It is also exported to more than 20 countries and territories around the world. In particular, the main market that Sanvinest Khanh Hoa is targeting is China. This is the world's largest market with 1.4 billion people, with the largest bird's nest consumption output in the world, as well as the people here have an understanding of bird's nest and have known the natural bird's nest brand of Sanvinest Khanh Hoa.
It is known that in 2023, Sanvinest Khanh Hoa successfully exported many shipments of bird's nests and post-processed products to the Chinese market. The company has 2 product lines registered for export to this market: Pure bird's nests and Sanvinest Khanh Hoa bird's nest drinks. The fact that the company's bird's nests are officially exported to China opens up a great opportunity for the company to expand its export market to the world's leading potential market. The company's goal is to promote the development of pure bird's nest products and post-processed products under the Sanvinest brand in the large Chinese market in the coming time, with an estimated export turnover of 10 million USD or more in 2024 and an annual growth rate of 35% -40% compared to the previous year.
In addition to China, the Company is also quickly completing documents to export products to potential markets such as Korea, Japan, India, etc. This is a solid foundation for the Company to develop more strongly in the future, contributing to the sustainable development of the Khanh Hoa bird's nest brand and industry.
To serve export and domestic consumption needs, in 2021, the Company will build a new factory project in Song Cau Industrial Park (Khanh Vinh District) with a total estimated investment of VND 220 billion on an area of 5 hectares, implemented in 2 phases. In early 2024, the project investment will be increased to VND 420 billion, of which: Phase 1 (2022-2023) Sanvinest Khanh Hoa Bird's Nest Raw Material Processing Factory has been completed with a value of VND 76 billion; Phase 2 (2024-2025) Khanh Hoa Bird's Nest High-end NGK Factory is expected to cost VND 334 billion.
After the factory comes into operation, it will promptly meet the demand for bird's nest raw materials for the production of bird's nest drinks, bird's nest essences and refined bird's nests for domestic consumption and export, contributing to creating a new breakthrough in business strategy, increasing the added value of Khanh Hoa bird's nest products, while supporting regional economic development and creating jobs for people in the mountainous district of Khanh Vinh, especially ethnic minorities.
In addition, the Company also actively participates in international fairs, trade and investment promotion conferences and economic cooperation in many countries, especially China, to promote and introduce products and seek more partners, sign contracts to prepare for exporting orders, thereby aiming to bring the Sanvinest Khanh Hoa brand to the world.
 |
| Ms. Trinh Thi Hong Van - Chairwoman of the Board of Directors of Khanh Hoa Salanganes Nest Beverage Joint Stock Company |
Focus on sustainable development goals
Ms. Trinh Thi Hong Van said that in the medium and long-term production and business strategy, the Company always closely follows the development orientation of Khanh Hoa Salanganes Nest Company, emphasizing factors such as technological innovation, superior quality, ensuring food hygiene and safety, aiming for values for the benefit of the community, protecting the ecological environment and sustainable development while focusing on promoting the tradition of the salanganes nest industry, honoring the beauty of corporate culture and considering it the foundation for sustainable business development, contributing to improving the socio-economic life in the locality, building the homeland of Khanh Hoa increasingly rich and beautiful.
Accordingly, the Company always focuses on applying scientific and technical achievements to production; encourages, commends and rewards employees who research and propose initiatives to improve production processes to increase productivity, ensuring the promotion of a sense of responsibility to protect the environment and protect the community. In addition, before launching products to the market, the Company always pays attention to the packaging used and packaging designs. Along with the use of product packaging made of environmentally friendly materials such as cardboard, glass jars, aluminum cans, biodegradable plastic bags, etc., Sanvinest Khanh Hoa's products are packaged very carefully and beautifully, from color to font, with a thorough understanding of the customs and practices of local people.
The company continuously invests in and improves machinery and equipment to increase the capacity of the current production line. In the early days of its establishment, the output was only 5 million products/year, but now it has reached a capacity of 20 million products/month. In addition, the company applies and maintains the international quality management system ISO 9001, ISO 14.001 and HACCP, with QMS Australia consulting, supervising and certifying. In recent years, the company has continued to apply the food safety management system ISO 22.000, FSMA, BRC, etc. These are advanced management systems, the foundation for the company to design and innovate the entire operating system.
The company implements a product linkage chain, builds a process for tracing the origin of bird's nest products; ensures high-quality raw materials with more than 300 bird's nest houses with an output of about 30 tons per year and about 2,000 satellite bird's nest houses, ensuring to meet the needs of the domestic and international markets; diversify products; meet quality standards aimed at serving exports. At the same time, it focuses on investing in an online sales system, building a website, social networks, email boxes, hotlines for customer care and answering questions, ... to help the Company and customers easily contact, exchange directly, and answer questions. Thereby helping the Company build a good image in the eyes of customers.
In particular, aware that human factor is its most valuable asset, Sanvinest Khanh Hoa pays great attention to the issue of human resource development, researches and develops strategies, plans for human resource training and development, innovates, supplements, promulgates regulations on recruitment and attraction of employees, has a satisfactory treatment regime for capable people, has policies to attract good and excellent graduates from universities to work in order to rejuvenate the staff and cooperate in scientific research, technology transfer for application in production and business practices.
Moreover, the Company always cares about the lives of employees, always creates favorable conditions for employees to work in a comfortable environment, to study and improve their professional qualifications. In addition, the Company also coordinates with domestic universities to award scholarships to studious students, after graduation, it will create conditions for students to work and contribute to the Company. That is also a way to proactively create human resources for long-term development. Up to now, Sanvinest Khanh Hoa is one of the enterprises with the highest average income of employees in Khanh Hoa province, about over 21 million VND/person/month.
In addition to focusing on production and business, the Company always upholds the spirit of mutual love, helping those in difficult circumstances and supporting the locality; participating in supporting the Red Cross Society, the Association of Agent Orange/dioxin Victims in Dien Khanh District; the Fund for Children, the Trade Union Shelter; visiting families of wounded soldiers, families with meritorious services to the revolution, and Vietnamese Heroic Mothers; giving gifts to orphanages; giving thousands of gifts and scholarships to studious students in difficult circumstances in the province; giving Houses of Gratitude, Houses of Great Solidarity, Shelters of Love to households in difficult circumstances in Khanh Hoa Province; recruiting ethnic minority employees in the mountainous district of Khanh Vinh to work at the factory in the Song Cau Industrial Park with the aim of creating stable jobs and a professional working environment for people to stabilize their lives.
With its achievements, Sanvinest Khanh Hoa has made significant contributions to the socio-economic development of the province, as well as social security work in the area. The company has been awarded many certificates of merit and noble titles by the President, leaders of Khanh Hoa Provincial People's Committee, prestigious organizations at home and abroad. Notably, in 2022, the company was honored to be awarded the First Class Labor Medal and was certified by the Ministry of Industry and Trade for its product lines of Khanh Hoa Sanest Salanganes Nest Drink, Sanvinest Khanh Hoa Salanganes Nest Drink, and genuine Sanvinest Khanh Hoa Salanganes Nest as National Brands.
Source: https://baoquocte.vn/sanvinest-khanh-hoa-vung-buoc-chinh-phuc-thi-truong-quoc-te-283130.html
Comment (0)