This feature is implemented through a partnership with e-commerce platform Shopify, promising to open a new era for online retail. At that time, ChatGPT will not only be a chat assistant but also become a convenient "virtual marketplace".
ChatGPT users will soon be able to search, view information, and pay for products directly in the chat window. In the simulation, you can ask “Where to buy nice men’s t-shirts?” to get suggestions and complete the transaction. Or, you can ask a question like “I need a good pair of running shoes under 2 million”, ChatGPT will immediately provide a list of suitable products, with payment links.
Code snippets found on OpenAI’s website show that the tech company is working hard to perfect the system to deliver a seamless experience. This is conversational commerce in its truest sense.
Simulated image of online shopping on ChatGPT. Photo: ChatGPT
For businesses, especially small retailers on Shopify, this is a golden opportunity to reach millions of potential customers. With a large network of sellers, Shopify will help diversify products on ChatGPT, from fashion , home appliances to electronics.
However, this feature also poses many challenges. In terms of security, processing online transactions requires strict data protection measures to ensure user peace of mind. In Vietnam, where payment platforms such as MoMo, ZaloPay or bank e-wallets are popular, integrating domestic payment methods will determine the success of ChatGPT. In addition, the shopping interface needs to be optimized to avoid disrupting the user experience.
Simulated image of online shopping on ChatGPT. Photo: Grok
Currently, ChatGPT's shopping feature is in the testing phase and has not been officially deployed in Vietnam. However, this move shows that the trend of integrating AI into e-commerce is on the rise.
Not only OpenAI, "big guys" like Microsoft are also developing similar programs, such as Copilot Merchant Program, to compete in the technology race.
For Vietnamese users, this is a welcome sign, but it will take time for this feature to adapt to the domestic market. The shopping feature on ChatGPT promises to change the way we shop online.
Source: https://nld.com.vn/sap-duoc-mua-sam-truc-tuyen-tren-chatgpt-196250426015028034.htm
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