Vietnam Television (VTV) has just officially launched and broadcast the first episode of the TV program “Anti-fraud – Protecting users”. The program was initiated as a public, practical and reliable communication tool, helping people understand the nature of goods circulating in the market, thereby being more proactive in consumer behavior and gradually building a smart consumer ecosystem.
“Anti-fraud – Protecting users” is broadcast periodically at 5:10 p.m. every Friday on VTV1 channel, and is also posted on VTV's digital platforms. Accompanying the program are the Hoa Sen Home Construction Materials & Interior Supermarket System and the Hoa Sen Plastic Pipe brand – Source of happiness. The two brands belong to Hoa Sen Group – a Vietnamese enterprise with a long history of prestige, always at the forefront of consumer rights protection activities, as well as resolutely saying no to counterfeit goods, fake goods and commercial fraud.
Mr. Vu Van Thanh - General Director of Hoa Sen Group shared at the launching ceremony of the program "Anti-fraud - Protect users"
The problem of poor quality goods in the field of construction materials and interior design is still being overlooked.
In the context of the market being flooded with counterfeit and fake products, including construction materials and furniture, many consumers still underestimate the problem of "fake goods" in this industry, because they think it does not directly affect their health. In fact, the problem of counterfeit and fake goods in the construction materials and furniture industry has many potential risks that increase over time. When consequences occur, not only will it cost money to fix, but it can also cost safety, even life.
The most worrying thing is the risk of affecting the structure of the building when using poor quality steel and cement. Signs such as wall cracks, subsidence, water seepage are often not obvious immediately after construction, but only appear after 1-2 years of use, causing the cost of repair to increase significantly.
Bathroom equipment, kitchen equipment, household appliances, etc. that do not meet quality standards will quickly deteriorate, lose their aesthetic appeal, leak waste, and contaminate lead and chemicals into domestic water, seriously affecting the health of consumers. In addition, products such as plywood, wall paint, and glue that have not been quality tested can release toxic compounds such as formaldehyde and VOCs into the air, directly affecting the respiratory system, especially in young children.
Faced with this situation, the program “Anti-fraud - Protecting users” will have specific topics focusing on issues related to poor quality construction materials and furniture, lack of transparency in business. From there, users can raise their vigilance, proactively choose safe and reliable products to protect their homes and families.
Hoa Sen Home commits to 4D with Vietnamese consumers
Accompanying the program “Anti-fraud – Protect users”, Hoa Sen Home not only wants to spread the message of smart consumption but also affirms the orientation of sustainable development on the basis of transparency – kindness – customer-centricity. At Hoa Sen Home, customers can rest assured to choose construction materials with clear origin, controlled and guaranteed quality by Hoa Sen Group, ensuring prestige and reliability for consumers.
A representative of Hoa Sen Group said: “ At Hoa Sen Home Construction Materials & Interior Supermarket, we are committed to providing customers with construction materials products that are “Correct standards – Correct quality – Complete invoices – Guaranteed” . This is not just a slogan, but also a business principle of Hoa Sen Group. Therefore, we have proactively accompanied VTV’s “Anti-fraud – Protect users” program right from the first broadcasts. We believe that this is a very meaningful program – where businesses are able to speak up, consumers are guided and society’s awareness of the problem of counterfeit goods is raised. Only when the whole society acts together from authorities, businesses to people can we build a fair, healthy market with no tolerance for counterfeit goods, fake goods and commercial fraud.”
Hoa Sen Home products sold on the market always come with clear, transparent information and genuine warranty.
Consistent with the core values of “Honesty – Community – Development”, sustainable development through honest business. Hoa Sen Home is showing a different direction, taking kindness as the root, taking consumers as the compass. This pioneering action further strengthens consumer trust in honest brands, thereby gaining the trust of a large number of customers, partners, and professionals.
HOA LOTUS GROUP
Source: https://hoasengroup.vn/vi/bai-viet/hoa-sen-home-dong-hanh-cung-vtv-nang-cao-nhan-thuc-chong-hang-gia-bao-ve-quyen-loi-nguoi-tieu-dung/
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