Quang Ninh: Positive effects from tourism stimulus events

In the fourth quarter of 2025, the Quang Ninh tourism industry has developed a plan and organized 19 attractive cultural, sports and tourism events to stimulate demand and attract tourists. The art music night "Ha Long Concert 2025" alone has created an "explosive" media effect, creating a strong driving force for the following events to be successfully organized.

The finale of the "Ha Long Concert 2025" program with an eye-catching fireworks display created an "explosive" media effect.

At the end of the program, a series of articles on mass media and social networking platforms shared about “Ha Long Concert 2025” - a large-scale, magnificent, eye-catching and emotional art program. The program truly conquered the hearts of all audiences, especially the people of Quang Ninh .

Taking place in 2 hours, “Ha Long Concert 2025” brought the full range of experiences and peak artistic emotions to the audience. From the classy stage with professional and modern sound and lighting systems to famous songs about love for homeland, country, youth, and aspirations to rise up, it touched the hearts of millions of people at the stage and the audience watching live on TV.

The program was broadcast live on QTV1, QTV3; livestream on the fanpage of Quang Ninh Newspaper and Radio and Television, widely rebroadcast on newspapers and radio and television of provinces and cities across the country. At the livestream on the fanpage of Quang Ninh Newspaper and Radio and Television, the program received about 430,000 views, 7,700 likes and 4,500 comments.

In addition, the series of events of the Quang Ninh Food Festival 2025 and the Luc Hon Golden Season Festival that have just been held have also created positive effects. At the Quang Ninh Food Festival, during the 4 days of the event (October 30 - November 2), about 50,000 people and tourists attended, turning the event into a vibrant meeting point of the autumn - winter tourist season. This is not only a cultural festival, but also a new "specialty" of tourism, contributing to extending the stay season and attracting tourists through the culinary lens, flavors, and emotions of the Mining Land.

The Luc Hon Golden Season Festival opens the local Autumn - Winter tourism chain, which is a highlight for visitors to participate in unique cultural and tourism experiences of the local ethnic people such as: Sightseeing, taking photos, harvesting rice on terraced fields; attending the Tay people's New Rice Celebration; experiencing paragliding "Flying over the golden season", trekking journey to conquer Cao Xiem peak; and spaces displaying OCOP products, specialties and highland cuisine.

Tourists pose with golden rice grains on terraced fields in Cao Thang village, Luc Hon commune

In the coming time, following the success of "Ha Long Concert 2025", from November 10 to 16, 2025, at the Provincial Planning, Fair and Exhibition Palace and October 30 Square (Ha Long Ward), a series of large-scale cultural, artistic, sports and tourism events will take place to celebrate the 89th anniversary of the Mining Workers' Traditional Day - "Indomitable Mining Land" Day November 12 (1936-2025). The highlight is the program "Quang Ninh - Heroic Mining Land" taking place at 8:00 p.m. on November 12 at October 30 Square, attracting the attention of people and tourists.

The program lasts 120 minutes with 3 chapters of art throughout, seamless emotions. Chapter 1: From the ground - the flame of belief; Chapter 2: Discipline - Unity: The source of strength; Chapter 3: Quang Ninh - Aspiration to rise in the new era.

The program is a blend of music - circus - reportage and modern performance, bringing together leading artists such as: People's Artist Quang Tho, singers Trong Tan, Ho Ngoc Ha, Den Vau, Hoang Thuy Linh, Bich Phuong, Toc Tien, Truc Nhan, (S) Trong Hieu, Quang Hung MasterD, Do Hoang Hiep, Ryhder, Violist Tran Quang Duy, Oplus group, Vietnam Circus Federation, ... creating a grandiose art space, "exploding" with emotions. The program is expected to attract over 30,000 attendees and millions of viewers via television and digital platforms. Free tickets are distributed to people and tourists inside and outside the province.

It is known that in the fourth quarter of 2025, the tourism industry strives to welcome 4.09 million visitors, including 1.25 million international visitors; total revenue from tourism reaches 12,760 billion VND. To achieve this goal, the province organizes 19 events (14 art performances), expected to attract 1.5 million people. In particular, a series of fireworks shows; artistic water music performances; introduction and promotion of traditional music and dance, music and art of Quang Ninh taking place on the same day as the fireworks show attracts about 5,000 visitors/night, improving the effectiveness of communication and promoting the image of Quang Ninh.

In addition, art programs with great media influence and attracting many tourists continue to be held. Notably, the Special Music Festival program is scheduled to be held from November 15 to 21 at October 30 Square, attracting about 10,000 participants with the participation of famous singers: Soobin, Truc Nhan, Tang Phuc, Jun Pham, DJ Wokeup; experiential spaces: art, interactive games, Michelin food and music fest. On December 30, the Countdown art program to welcome the new year 2026 will also take place, expected to attract 15,000 participants.

From now until the end of 2025, Quang Ninh will continue to be the center of many large-scale cultural and sports events, spread across many localities. Exciting and attractive sports programs are also expected to be held, such as: Quang Ninh Province's Ethnic Culture and Sports Festival (November 2025); "Shining Dragon Bay" Lighting Festival (December 2025); Halong Bay Heritage Marathon (November 20-25, 2025); Heritage Run - Touching the Heritage Area (November 2025); Grand Slam Halong Bay with Korea Program (November 2025); International Puppetry Festival (November 2025). In particular, at the end of the year, a live TV program will be held to receive the Certificate of Recognition of "Yen Tu-Vinh Nghiem-Con Son, Kiep Bac, Vietnam" as a World Cultural Heritage, expected to attract 20,000 participants.

Cultural, artistic and sports programs have created a strong belief among people and tourists in the brand of large-scale, classy festivals "made in Quang Ninh", opening up a real cultural industry, where people and tourists can enjoy the fruits of development and enjoy the cultural and artistic values ​​of the nation.

Quang Ninh Newspaper

Source: https://bvhttdl.gov.vn/quang-ninh-hieu-ung-tich-cuc-tu-cac-su-kien-kich-cau-du-lich-20251111083607782.htm