After nearly 100 years, the oldest museum in the South 'shows off' its new brand identity

On the morning of August 26 in Ho Chi Minh City, the Ho Chi Minh City Museum of History solemnly held a ceremony to celebrate the 45th anniversary of its founding and mark the 95th anniversary of the Blanchard de la Brosse Museum - the first museum in the South, one of the symbols of memories of the old Saigon - Gia Dinh before changing to its current name.

On this occasion, the Ho Chi Minh City Museum of History also officially launched its new brand identity, and exhibited the Ancient Wonders - a place where cultures converge , with the message "reviewing the past, learning the new".

Ho Chi Minh City Museum of History is a destination for sightseeing, learning and researching about the cultural heritage of Ho Chi Minh City.

Ho Chi Minh City Museum of History has a new brand identity on its anniversary.

Dr. Hoang Anh Tuan - Director of Ho Chi Minh City Museum of History spoke about introducing the museum's new brand identity.

Speaking at the ceremony, and congratulating the launch of the brand identity of the Ho Chi Minh City Museum of History, Director of the Ho Chi Minh City Department of Culture and Information Tran The Thuan highly appreciated the achievements that the Ho Chi Minh City Museum of History has achieved in recent times.

Mr. Tran The Thuan affirmed: "This is where the heroic history of the nation and unique cultural heritages are preserved and passed on to future generations. The museum's contributions to historical and culturaleducation for the community, especially the young generation, are a process that has been continued by many generations of museum workers and those efforts have been recognized by the public. For many consecutive years, the Ho Chi Minh City Museum of History has been voted as '1 of the 10 most attractive tourist destinations' and '1 of the 100 interesting things in Ho Chi Minh City' through a voting program organized by the Ho Chi Minh City Department of Tourism".

It is known that the logo of the Ho Chi Minh City Museum of History is inspired by the typical architectural motifs, like a ray of light from ancient times shining in the middle of the modern century, expressing the spirit of exploration in every person. The new image of history cherishes the brilliant colors in each antique throughout the homeland, promoting the heritage but also dotting it with unique touches. The image also shows the contribution and construction of the Ho Chi Minh City Museum of History for an advanced Vietnamese culture, imbued with national identity; expanding exchanges with the region and the world ; selectively absorbing the quintessence of humanity; harmoniously combining tradition and modernity; national and international in the context of integration and globalization.

All of the above content together has created the new brand identity of the Ho Chi Minh City Museum of History, where history will never be old.

The new brand identity of the Ho Chi Minh City Museum of History was launched to the public...

... clearly shows the view that "museums for people and serving people are the future of tradition"

According to Dr. Hoang Anh Tuan, "the brand identity of the Ho Chi Minh City Museum of History clearly demonstrates the view that the museum is for people and serves people, the future of tradition. This is not only an important milestone, but also our strong commitment to serving the community, to remind that 'history is never old', always protect and convey the precious cultural values ​​of the nation to today's generation and forever".

Source: https://thanhnien.vn/sau-gan-100-nam-bao-tang-xua-nhat-nam-bo-khoe-bo-nhan-dien-thuong-hieu-moi-185240826141924412.htm