SHB spreads the message "Happiness is being Vietnamese" on the occasion of the 80th National Day

(Chinhphu.vn) - On the occasion of the 80th anniversary of the August Revolution and National Day September 2, SHB launched the campaign "Happiness is being Vietnamese" with many meaningful activities, spreading national pride. The highlight is the gift set with a strong Vietnamese character, inspiring patriotism to a large number of customers nationwide.

SHB spreads national spirit and love for homeland through a series of meaningful activities on September 2nd

80 years of historical memories, inspiring the new generation

Towards the 80th anniversary of the August Revolution (August 19, 1945 - August 19, 2025) and the National Day of the Socialist Republic of Vietnam (September 2, 1945 - September 2, 2025), SHB Bank launched a communication campaign called "Happiness is being Vietnamese", to spread traditional values and arouse national pride to customers and the community.

This campaign is designed as an emotional journey from the present to the past, where sacred historical stories are recreated through videos , images and witnesses who lived through the heroic years. Not only stopping at remembering, SHB also wants to inspire the young generation to foster aspirations and together continue to write proud history pages.

In that series of content, historical sites such as Ba Dinh Square, August Revolution Square, Dong Xuan Market... are mentioned as emotional reminders of the past. These stops are not only to review the sacred moments of the nation, but also to contemplate the changes of the country over the years, thereby further appreciating the past and deepening our sense of responsibility for building the future.

In addition, the campaign also brings many interesting interactive activities on the Bank's communication channels, such as: Giving gifts at branches, creating personalized T-shirts with customers from designs in the gift collection "Happiness is Vietnamese"... These activities are flexibly implemented both directly and online, opening up opportunities for a large number of customers, especially young people, to spread love for the country, connecting traditional values with modern breath.

All of these aim to contribute to an emotional, practical and cohesive journey that is true to the main spirit: Happiness is being Vietnamese.

The highlight of the campaign is the gift collection "Happiness is Vietnamese", these gifts are not only convenient, but also carry a sense of pride, inspiring the connection between traditional values and modern life.

A meaningful gift of gratitude, connecting millions of Vietnamese hearts

The highlight of the campaign is the "Happiness is Vietnamese" gift collection including T-shirts, cloth bags, bandanas, thermos bottles, lanyards, etc., designed with the message of celebrating 80 years of Independence. These gifts are not only useful, but also carry a sense of pride, inspiring the connection between traditional values and modern life.

The product set is made by To He - a social enterprise famous for its humane handmade products, demonstrating SHB's commitment to accompanying community organizations.

With more than 40,000 gifts to be delivered to customers, SHB sends its deep gratitude to those who have accompanied the bank throughout its development journey.

In particular, the program has additional incentives for customers born in 1945 or on the same day of birth as September 2 - a special historical moment of the nation. SHB offers the entire collection "Happiness is being Vietnamese" as a congratulation and gratitude to citizens born on the same day of the country's independence.

SHB hopes that the collection "Happiness is being Vietnamese" will not only be a gift, but also become a companion to customers on every journey from financial transactions to daily experiences.

In addition to the gifts, SHB also launched attractive interactive activities both directly at the counter and online such as: designing T-shirts in personal style, checking in history, sharing family memories... creating a space for customers, especially young people, to express their patriotism in their own way.

The campaign also creates opportunities for customers to accumulate additional gifts corresponding to the number of products and services used at SHB, encouraging a longer-term and deeper bond between the bank and customers.

The message "Happiness is being Vietnamese" is not only a slogan, but also a proud declaration of SHB and of every Vietnamese citizen. It is the happiness of living in peace , being free to contribute, and being proud of the origin and history of one's nation.

"SHB hopes that the 'Happiness is Vietnamese' collection will not only be a gift, but also become a companion to customers on every journey from financial transactions to daily experiences. It is a symbol of sharing, attachment and aspiration to create a prosperous future together, where happiness is nurtured by love for the country and the solidarity of millions of Vietnamese hearts," said a SHB representative.

"Happiness is being Vietnamese" is a message rich in humanity, a proud affirmation, imbued with national spirit. SHB believes that: Every Vietnamese person, wherever they are, is happy and proud to live, to contribute and to accompany the development of Vietnam. Each of us is happy to love our country and contribute to the country in our own way.

Mr. Minh

Source: https://baochinhphu.vn/shb-lan-toa-thong-diep-hanh-phuc-la-nguoi-viet-nam-nhan-dip-80-nam-quoc-khanh-102250804204250572.htm