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'Tightening' counterfeit goods in the digital environment, the Ministry of Industry and Trade will decentralize and delegate authority to localities to manage e-commerce transactions

(PLVN) - Minister of Industry and Trade Nguyen Hong Dien said that the situation of counterfeit goods and trade fraud continues to be complicated, especially in the digital environment. To strengthen management of this field, the Ministry will decentralize and delegate power to localities in managing e-commerce transactions. At the same time, the Law on E-commerce will be submitted to the National Assembly, the Draft Law is expected to be submitted in the 10th Session.

Báo Pháp Luật Việt NamBáo Pháp Luật Việt Nam18/06/2025

Counterfeit goods are still complicated

At the discussion session of the 9th Session of the 15th National Assembly, which took place yesterday afternoon - June 17, Minister of Industry and Trade Nguyen Hong Dien explained groups of issues of interest to National Assembly deputies related to the management of the Industry and Trade sector.

Regarding the content raised by delegates related to the issue of market inspection and control, anti-counterfeiting, and consumer rights protection: Minister Nguyen Hong Dien said that although ministries, branches, and localities have made great efforts in the fight against counterfeit and poor quality goods and achieved specific results, the situation is still very complicated.

The reasons are: the business of counterfeit and fake goods is profitable, attracting many participants; violations are increasingly sophisticated, taking advantage of high technology to commit fraud in the e-commerce environment; human and material resources of functional agencies are limited; coordination between agencies is sometimes not synchronous; Current laws and sanctions are not strong enough to deter; in addition, a number of officials in some sectors and fields are assigned responsibility but have degenerated, become corrupt, and assist in violations.

To overcome this situation, the Minister said that in the coming time, the Ministry of Industry and Trade will continue to advise on perfecting legal policies, clearly defining the authority and responsibility of ministries, localities, functional agencies and inter-sectoral coordination mechanisms. At the same time, it will strengthen inspection, supervision, and control of the market, and submit to the National Assembly for approval the Law on E-commerce to strengthen management of this field (the Draft Law is expected to be submitted in the 10th Session).

Along with that, enhance the responsibility of performing public duties, strengthen mandatory inspection and post-inspection, perfect the mechanism to support local market management forces to complete assigned tasks well. Propose to apply sanctions that are strong enough to deter violators.

Finally, promote dissemination, propaganda, and guidance for businesses to comply with the law and advise consumers to be smart consumers.

Will decentralize and delegate authority to localities in managing e-commerce transactions

Regarding the handling of commercial fraud and counterfeit goods in the digital and electronic environment, Minister Nguyen Hong Dien said that controlling and handling counterfeit goods in the online environment is difficult due to the complexity of the products, sophisticated technology, and limited inspection forces and means. Current laws do not have specific regulations on sanctions for new sales and advertising models such as livestream or some other forms, and the sanctions are not strong enough.

In the coming time, the Ministry of Industry and Trade will urgently complete the draft Law on E-commerce to submit to the Government and the National Assembly. According to information from the Minister, at the end of the afternoon of June 17, the Prime Minister will listen to this draft law to submit to the National Assembly in the coming days. Accordingly, the Ministry of Industry and Trade proposes to clarify the responsibilities of ministries, localities, and functional agencies with e-commerce models and livestream sales subjects.

Besides, in the coming time, the Ministry will decentralize and delegate authority to localities in managing e-commerce transactions.

The Ministry will also continue to coordinate with specialized units in inspecting and handling infringing goods; actively and proactively review and handle the use of livestreams and e-commerce websites and applications to trade in counterfeit, fake and poor quality goods. Step up propaganda and dissemination of instructions to people and businesses to only buy products with clear and guaranteed origins. Strengthen connections and data sharing between ministries, branches and localities. Coordinate with the National Steering Committee 389 and the Ministry of Public Security to exploit information and prevent counterfeit, fake and poor quality goods...

Regarding the support for building and developing brands, improving competitiveness, and developing the Vietnamese goods market, Minister Dien said that in the integration process, building and developing brands is of great significance in helping to improve competitiveness and develop the market for Vietnamese goods. Ministries, localities, and enterprises have clearly recognized and actively coordinated to implement many solutions.

In which, the Ministry of Industry and Trade has implemented at three levels: one is Industry Brand at the national scale; two is Product Brand, Geographical Indication, Collective Brand, Certification Brand at the local scale; and three is Product Brand at the enterprise scale.

Minister Nguyen Hong Dien said that in the coming time, the Ministry of Industry and Trade will continue to implement focused brand development programs and raise awareness of the role, significance and necessity of building, developing and managing brands in production, business and investment.

The second is to organize training programs, consulting and supporting on skills, techniques and issues to note in building and developing brands.

Third is consulting on innovation and design improvement to meet the tastes and requirements of domestic and foreign consumer markets.

Fourth is consulting and supporting the registration of trademark protection and geographical indications for potential export products at home and abroad.

Finally , the Ministry will develop and implement propaganda programs to promote domestic and foreign images of agricultural products and processed foods.

Source: https://baophapluat.vn/siet-hang-gia-tren-moi-truong-so-bo-cong-thuong-se-phan-cap-phan-quyen-cho-dia-phuong-quan-ly-giao-dich-thuong-mai-dien-tu-post552129.html


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