Students of FPT University Can Tho branch signed a cooperation agreement to carry out communications with businesses

(CT) - A group of students majoring in Multimedia Communications, FPT University, Can Tho branch, course 17, has just signed a cooperation agreement to build a communication solution to enhance brand awareness for Hien Nuong Farm, an organic mushroom farming enterprise that meets 3-star OCOP standards, operating in Bay Nui area, An Giang province.

Signing of media cooperation agreement between student group and Hien Nuong Farm.

Accordingly, the enterprise authorized the group to carry out a practical communication campaign for 2 months, and the student group committed to handing over a complete set of communication products after the project ended, under the professional advice of lecturer Ths. Pham Viet Ngoan and the school's academic supervision. The student group will design a communication kit, including: brand identity, communication documents, social media content and a business introduction video. This is one of the activities of the graduation project entitled "Application of Multimedia Communication in Building a Green Agriculture Brand for 3-star OCOP Mushroom Enterprise: the case of Hien Nuong Farm - An Giang".

At the signing ceremony, the program also included the Talkshow “Green Talk - NetZero Startup & Sustainable Future Orientation”. Participating in the event were representatives of businesses, lecturers of the Department of Communication and the Department of Entrepreneurship - those who directly accompanied, advised and supported students in the project implementation process. The guests shared their startup stories from the green agricultural production model associated with OCOP in An Giang ; discussed the school's project-based teaching methods, perspectives on the role of communication in developing agricultural product brands; exchanges between students, businesses, lecturers, contributing to expanding opportunities for academic and practical cooperation...

News and photos: LE THU

Source: https://baocantho.com.vn/sinh-vien-truong-dai-hoc-fpt-phan-hieu-can-tho-ky-ket-hop-tac-thuc-hien-truyen-thong-voi-doanh-nghie-a187954.html