Insider UPLIFT Hanoi 2025 Event: Converting Data into Sales

UPLIFT Hanoi 2025, taking place on November 20, marks the return of the program series with an expanded scale and deeper content, targeting the fields of banking, insurance, retail and e-commerce.

Insider, the world's leading AI-first Customer Data & Experience platform, officially announced the UPLIFT Hanoi 2025 event, with the participation of TikTok, South Telecom, UrBox, PMAX, strategic partners in the fields of creative communication, customer care infrastructure and multi-channel growth solutions.

Developed by Insider, UPLIFT is a global strategy event series that brings together industry leaders and experts to share their vision for sustainable business growth.

In Vietnam, UPLIFT Hanoi 2025, taking place on November 20, 2025, marks the return of this program series with an expanded scale and deeper content, targeting the fields of banking, insurance, retail and e-commerce.

Changing consumer behavior and the power of multi-channel engagement

The Vietnamese market is witnessing a drastic change in consumer behavior. Businesses not only need to attract new customers but also retain existing users in a fiercely competitive environment.

TikTok represents creative communication and viral power, helping brands reach customers with entertaining content and effective advertising.

South Telecom has strengths in customer care infrastructure, with Zalo, SMS, Call Center and Call Bot solutions, helping businesses maintain after-sales relationships.

Insider acts as a central data platform, helping to connect and analyze customer behavior, thereby optimizing personalization and marketing automation strategies.

UrBox provides gift solutions and builds loyalty programs (Loyalty & Rewards) for businesses, helping to enhance the shopping experience and build sustainable loyalty.

PMAX provides total marketing solutions (Total Marketing Partner), helping businesses grow effectively through comprehensive solutions from building strategies to implementing multi-channel marketing campaigns.

The combination of TikTok, South Telecom, UrBox, PMAX and Insider brings a comprehensive solution for businesses from building brand identity, converting customers, to retaining and developing long-term value.

Three major challenges and how UPLIFT Hanoi 2025 shares practical solutions

Most Vietnamese businesses are currently facing three challenges: fragmented data across multiple platforms, making it difficult to create a seamless customer journey; high advertising costs, but conversion efficiency is not commensurate; difficulty measuring ROI in multi-channel campaigns.

UPLIFT Hanoi 2025 is designed to help businesses prepare for the peak season at the end of the year and Tet 2026 - the revenue-deciding period for many industries - through real-life case studies from brands in the banking, insurance, retail and e-commerce sectors, sharing how to leverage data for sustainable growth during the year-end and holiday seasons; in-depth sharing from leading experts on AI applications, behavioral data and multi-channel personalization, helping businesses optimize advertising performance during mega sale seasons and Tet campaigns.

A panel discussion on combining creative advertising, customer care infrastructure and loyalty programs to help brands increase conversion rates and retain customers after peak season.

Highlights of the event

UPLIFT Hanoi 2025 includes the main session and two breakout sessions.

BFSI Track-Data-driven Growth: Applying data, AI and automation to improve marketing performance and growth in the finance, banking and insurance industry.

Retail Track-Holiday Playbook: Peak Season Retail Strategy - From Identification, Activation to Customer Loyalty through Omnichannel Experience.

The event is expected to bring together more than 100 senior leaders from over 70 businesses in the BFSI and Retail industries.

Speaker:

MBS - Tuan Tran, Chief Data Officer

Finy - Nguyen Le - Deputy General Director In Charge Of Technology

TikTok - Tram Le, Head of Brand Partnerships, Multi Industries

South Telecom - Thinh Hoang, Services Consultant Manager

TikTok - Nhi Tran, Client Solution Manager, Finance Vertical

TikTok - Phoenix Nguyen, Brand Partnership Manager, Fashion Vertical

UrBox - Hoa Doan, Head of Premium Service & Loyalty

Insider - Lauren Le, Digital Growth Expert

Insider - Quang Bui, Account Director

Insider - Jack Nguyen, Regional Managing Director SEA TW HK

Due to its intensive nature and limited scale, UPLIFT Hanoi 2025 only opens registration for the first 5 businesses via the official link before the guest list is closed./.

(Vietnam+)

Source: https://www.vietnamplus.vn/su-kien-insider-uplift-hanoi-2025-chuyen-doi-du-lieu-thanh-doanh-so-post1076043.vnp