Strengthening anti-counterfeiting measures to maintain market confidence

(Chinhphu.vn) - In the coming time, the Department of Domestic Market Management and Development, Ministry of Industry and Trade will continue to promote information exchange with e-commerce platforms, industry associations, and enterprises to improve the effectiveness of inspection and handling of counterfeit goods and goods violating intellectual property rights.

Mr. Nguyen Thanh Nam, Deputy Director of the Department of Domestic Market Management and Development, Ministry of Industry and Trade - Photo: VGP/Le Anh

Despite owning a familiar brand and having high recognition among Vietnamese consumers for a long time, recently many businesses have said that they are facing difficulties due to the increasing situation of counterfeit goods, fake goods and intellectual property rights infringement, especially on e-commerce platforms. This situation has caused market share to narrow, greatly affecting the ability of businesses to expand and develop.

At the Seminar "Fighting against counterfeit and pirated goods - Cleaning the market, protecting trust" organized by Nguoi Lao Dong Newspaper on July 2, Mr. Nguyen Thanh Nam, Deputy Director of the Department of Domestic Market Management and Development (Ministry of Industry and Trade) shared about the difficulties in inspecting and handling violations in the market: "There were times when we went to the market, but before we could check, we were followed. Right from the market gate, there were people following us closely, notifying us via Zalo. Surveillance cameras were installed everywhere to monitor every step of the enforcement force. When we got close, the stalls immediately closed, and the security force even operated up to 10 cameras just to keep watch."

Set up a hotline to receive reports of counterfeit goods

That shows that this is a long-term battle, requiring perseverance, determination, as well as close coordination from the central to local levels. "We have now set up a hotline 1900.888.655 to receive reports of counterfeit goods. People can also go directly to the offices of the authorities to provide information," Mr. Nam informed.

Regarding e-commerce, Mr. Nam said: "The Department of Domestic Market Management and Development has invited platforms such as Shopee and Lazada to sign a commitment to coordinate control. In the coming time, we will continue to promote information exchange with industry associations and businesses to improve the effectiveness of inspection and handling of counterfeit goods and goods violating intellectual property, especially in the e-commerce environment."

According to Nguyen Thanh Nam, Deputy Director of the Department of Domestic Market Management and Development, transportation control is currently facing many challenges due to the spread of e-commerce on roads, air routes, and sea routes. To overcome this, the Department of Domestic Market Management and Development has increased the application of information technology, shared data, and coordinated with the Ministry of Public Security to monitor social networking platforms such as TikTok and Facebook, where violations tend to increase.

In addition, specialized software is being deployed to scan and detect violations from sellers. The Department of Domestic Market Management and Development also closely coordinates with businesses to prevent trade fraud, counterfeit goods, and intellectual property infringement, contributing to gradually improving the market.

In the last months of 2025, the Department of Domestic Market Management and Development will continue to coordinate with the Department of Industry and Trade of provinces and cities to strengthen the direction of market management forces to synchronously and effectively implement this work.

In the first 6 months of 2025, functional forces in Ho Chi Minh City focused on inspecting and handling 7,903 violations.

Building a database of goods, applying technology to monitor

From a local perspective, with a large commodity market, Mr. Nguyen Tien Dat, Deputy Head of the Ho Chi Minh City Market Management Department, said that implementing Directive No. 13 of the Prime Minister on strengthening the fight against smuggling, trade fraud and counterfeit goods in the new situation, the industry and trade sector is assigned the task of coordinating the construction of a database on goods, as a foundation for strategic orientation, traceability and the fight against smuggled and counterfeit goods. Currently, the Department of Industry and Trade and the Ho Chi Minh City Market Management Department are stepping up the implementation of this task.

In the process of performing its tasks, the Ho Chi Minh City market management force has also gradually applied technology to improve the effectiveness of inspection, supervision and handling of violations.

According to statistics, in the first 6 months of 2025, functional forces in Ho Chi Minh City focused on inspecting and handling 7,903 violations; of which 6,664 cases of trade fraud were detected and arrested, 1,060 cases of prohibited and smuggled goods, 179 cases of counterfeit goods; the amount of money collected for the budget was 1,363 billion VND.

During the peak month of the fight against smuggling, trade fraud, counterfeit goods, and intellectual property infringement, the City inspected and handled 3,341 cases; prosecuted 2 cases, with 6 violators.

Le Anh

Source: https://baochinhphu.vn/tang-cuong-cac-bien-phap-chong-hang-gia-de-giu-niem-tin-cho-thi-truong-10225070214061674.htm