The 5-day April 30 and May 1 holiday this year is considered an opportunity for the retail industry to increase revenue by applying discount, promotion, and shipping support policies to stimulate consumer demand.
In the first 4 months of this year, there was no surplus or shortage of goods or price hikes. During the April 30 and May 1 holidays, distribution systems, supermarkets and convenience stores in the province proactively sourced goods, focusing on food, consumer goods, cosmetics, household appliances, etc.; implemented many attractive promotional programs. The number of programs and promotional limits during the holidays were increased, serving the increased shopping needs of the people.
At BRG Pho Noi supermarket, Nguyen Van Linh commune (Yen My), a discount program of 35% or more is being implemented for over 2,000 items. Mr. Pham Huu Thang, Director of the supermarket, said: It is expected that during the holidays, customer purchasing power will increase by about 5-10% compared to the same period last year and increase by about 20-30% compared to normal days. To combine the shopping needs of adults and the entertainment needs of children, the supermarket has invested in a ball pit system, some games in the children's play area; opened more cashier counters, increased security positions, and staff to support attentive customer service, without having to wait long.
These days, at the Green Electronics Supermarket ( Hung Yen city), signs of discounts and gifts are advertised everywhere. Attractive promotions, discounts up to 50% on household products, water purifiers; up to 40% off on electronic and refrigeration products; kitchen appliances priced from 30 to 100 thousand VND...
Mr. Nguyen Huu Cuong, manager of Dien May Xanh Supermarket, affirmed: Currently, promotional programs are attracting the attention of many customers because in the context of economic difficulties, people tend to tighten their spending. Not only do product prices decrease, the supermarket also organizes promotional programs based on customers' purchasing psychology such as: Free shipping and installation, the more you buy, the deeper the discount; fashion brands are also applying attractive promotional programs... Thereby, bringing consumers diverse shopping experiences in both products and prices.
For consumers, people are quite happy and excited that the retail industry has designed flexible promotional programs that are suitable for reality and especially can shop online 24/7, anywhere, at any time.
Ms. Tran Thi Thuy in Me So commune (Van Giang) said: Buying promotional products during holidays and Tet not only helps my family save money but also receives many incentives from businesses and brands such as: Free shipping, membership cards...
On this occasion, wholesale markets and traditional markets in the province have also proactively developed plans to serve people's shopping needs. Mr. Cao Van Hop, Head of the Gao Market Management Board (Hung Yen City) said: To ensure business activities at the market during the upcoming holidays, the market management board assigned members to monitor and remind traders to comply with the rules and regulations of operation, ensure security, order, fire and explosion prevention and environmental sanitation in the market to be clean and airy; at the same time, propagate and remind traders to be careful in the process of importing goods to avoid importing counterfeit goods, affecting the interests of consumers, causing economic losses for themselves.
The promotional programs to stimulate consumption during this time are not only an opportunity for retailers and service providers to get closer to customers but also give consumers the opportunity to shop and use products and services at good prices. However, shoppers also need to be careful when shopping to choose reputable, quality products that suit their needs and are reasonably priced; need to boldly fight and denounce acts of trading in counterfeit goods, contributing to market transparency, protecting manufacturers' brands and enhancing their responsibilities. The authorities need to strengthen inspection and control of the market, production and trading establishments to fight and promptly prevent violations to protect consumers' rights.
Source: https://baohungyen.vn/tang-khuyen-mai-kich-cau-tieu-dung-dip-nghi-le-30-4-va-1-5-3180938.html
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