Optimize card brand recognition
Google has just listed the 6 brands leading the credit card search trend in 2023. According to this result, VIB is rated as superior in terms of brand recognition and attraction on the largest search platform today.
Over the past year, VIB has been a bank with positive growth in all indicators including Searches, which show brand awareness and interest; Clicks, which show brand appeal; Clicks per Search (CPS), which record the level of potential customer reach. Of which, the number of Clicks increased by 20.24%.
In particular, VIB credit card leads in CPS index with a rate of 35-47%, much higher than the rate of less than 30% of the remaining 5 banks. High CPS often leads to effective conversion rate, users access and continue to perform actions such as filling out online card registration information, ...
The VIB card communication campaign combined with the 2 billion view TV show The Masked Singer Vietnam 2023 is also a typical representative of digital marketing solutions supported by AI, according to Google. The campaign lasts from August to November 2023, closely following users' emotions and behaviors at many touch points.
Throughout the 16 episodes, VIB created content for mascots to interact with credit cards, then used Youtube and Google tools to increase brand discussion and visibility in the first 24 hours of each episode's release, while optimizing campaign performance by listening to and analyzing users to attract potential customers.
After 4 months, viewers of the show increased VIB brand recall by 3 times, increased the intention to open a VIB credit card by more than 2.5 times, increased searches by 10% and the number of potential customers by 72%. The message "Leading the card trend" and the image of VIB's modern - youthful - outstanding credit card also became familiar to millions of viewers.
Using music as a common frequency, VIB has successfully created its own mark on the journey of approaching and connecting customers with modern financial services. The increasing number of users searching and accessing has contributed to trendsetters like VIB always being in the top in terms of card growth rate in all indicators.
The attraction of VIB credit card ecosystem
Digital marketing campaigns that create a bridge to bring modern card services to users have been deployed by VIB in sync with its strategy of leading card trends over the past 5 years. With 10 outstanding card lines waiting, users who have a need and search for the keyword "VIB credit card" will be easily convinced to convert into loyal customers of the brand.
Ms. Tuong Nguyen - Director of VIB Card Strategy and Operation Center said that by deeply understanding the market and carefully researching customers, VIB has come up with 10 best personalized recommendations for each user.
VIB's card products all have the highest cashback and point accumulation rates in the market, helping customers save the most when paying for all daily needs. As a result, VIB credit cards are always positively received with a record number of issuances when first launched and a card spending level 40% higher than the market average.
Making its mark are two outstanding card lines in terms of personalization and spending benefits launched in 2023: VIB Super Card white card gives cardholders full authority to choose to accumulate points or get up to 15% cashback on spending; VIB LazCard gives up to 50% cashback when shopping online at Lazada.
The remaining card lines have maintained their strong appeal after many years of launch: Cash Back refunds up to 24 million VND per year; Online Plus 2in1 integrates credit cards and international payments; Family Link rewards family spending; Rewards Unlimited multiplies shopping rewards points by 10 times; Financial Free offers free cash withdrawals up to 100% of the limit; Travel Élite has foreign currency transaction fees starting from 0%; Premier Boundless offers free access to 1,000 business lounges and accumulates Vietnam Airlines bonus miles...
Researching the spending habits of modern cardholders, VIB strives to perfect digital and physical experiences to retain customers. Digital experiences are taken care of right from the 100% online card registration and approval process; then extended by new and convenient card technologies such as "virtual cards", "virtual call center", "virtual financial expert", "AR virtual reality", Google Pay payment connection...
The touch points focus on attractive incentive programs, appearing frequently on the card experience journey. Users who open a card will immediately have access to practical incentives of up to 25% off on food, shopping, travel, health, education... with 0% or extremely low interest installment payments at hundreds of affiliated partners.
| From now until March 31, 2024, when opening a VIB card, customers will enjoy incentives including 100% refund of the annual fee for the first and second years when meeting spending conditions, and an additional 10% refund up to VND 1.5 million for all card spending within the first 90 days. |
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