School supplies market prioritizes Vietnamese products

In just over a month, the 2025-2026 school year will officially begin. Right now, bookstores, stationery stores, equipment stores, and school supplies in the province are preparing and ready to fully supply essential items. In addition to textbooks, items such as notebooks and school supplies are also imported early to serve students preparing for the new school year.

Vietnamese school supplies have diverse and eye-catching designs and types.

According to records at some stores and bookstores in To Hieu ward, Son La province, since mid-July, the purchasing power of textbooks and school supplies has begun to increase. Many parents and students have come to consult and proactively buy books and necessary school supplies and equipment early. This year's products are quite diverse with many colors, sizes and designs, eye-catching, suitable for each age group of students, inspiring them in their studies. Most of the school supplies have been improved towards safety, environmental friendliness and good for students' health, such as anti-myopia, anti-glare notebooks; odorless, no toxic chemicals; glue using natural ingredients; anti-hunchback backpacks, erasers made from clay... In particular, products of traditional, long-standing, reputable Vietnamese brands such as Thien Long, Hong Ha, Hai Tien have outstanding advantages, guaranteed quality, stable prices.

To meet the increasing demand, suppliers have proactively surveyed the market, balanced and imported the necessary amount of goods. At large bookstores, such as: Hung Hao Bookstore Chain; Mat Troi Bookstore; stores of Tay Bac Book and Equipment Trading Service Joint Stock Company... the number of customers coming to shop is bustling.

Mat Troi Bookstore staff arrange school supplies at the store.

At Hung Hao Bookstore, with over 30 years of experience in the business of books and school supplies, in recent days, the Bookstore has prepared a full range of goods. Currently, the Bookstore has 3 stores distributing books and school supplies scattered on the streets of Vincom Son La area; Chu Van Thinh street and Cach Mang Thang Tam street.

Ms. Nguyen Thuy Dung, owner of Hung Hao Bookstore, Cach Mang Thang Tam Street, said: From the beginning of July, we have planned and listed the equipment to import, we prioritize choosing reputable brands, 80% of which are Vietnamese products. Most of the notebooks, pens, and school supplies are of Vietnamese brands, with diverse designs and colors, meeting all the needs of students from primary to high school, creating excitement for students in learning. In addition, the Bookstore imports about 20% of products with reputable brands, originating from countries such as Japan and China. Compared to last year, prices have only increased slightly by 2-5%, items are arranged and sorted by category, such as: notebooks, test papers, pens, colored pens, modeling clay, technical kits, etc. to make it easy for customers to find and choose.

At the Sun Bookstore, Chu Van Thinh Street, To Hieu Ward, is also a reputable address for parents and students in the area. Here, in addition to textbooks, "Made in Vietnam" school supplies with eye-catching designs and significantly improved quality have attracted consumers to choose. Mr. Tran Chi Nghia, Owner of the Sun Bookstore, said: At the school supplies and equipment store, we list prices and arrange them on shelves by area, each item in an easy-to-see position to make it easier for students and parents to search and choose. The items have increased by 5-8% compared to the same period last year. In addition, we also provide book wrapping and notebook labeling services to support busy parents.

Parents choose Vietnamese brand school supplies for their children.

Through research, the prices of essential products for students remain stable, without much fluctuation compared to the previous school year. Notebooks of Hong Ha, Campus, Hai Tien range from 9,000 - 25,000 VND/book depending on the type and number of pages; ballpoint pens and pencils of Thien Long, Hong Ha are sold for 3,000 - 10,000 VND/piece; fountain pens cost from 20,000 - 70,000 VND/piece; as for school bags and backpacks, there are many models of durable and beautiful materials from Vietnamese brands with affordable prices, averaging from 200,000 - 300,000 VND/product. In addition, there are higher quality backpacks and briefcases with smart designs to prevent hunchback and scoliosis, reducing the weight and pressure on children's shoulders and back, sold at prices ranging from 400,000 - 700,000 VND/product... which are also preferred by parents.

While choosing a school bag for his son to enter grade 4 at Mat Troi Bookstore, Mr. Lo Tien Dung, Chieng Coi Ward, shared: Based on my experience in preparing my child for the new school year, I prioritize using Vietnamese products such as Thien Long and Hong Ha because their quality has been proven over many years. The school bags are durable, beautiful and have many options for equipment that are good for children's health, and the price is not too high. Buying here, I can also be assured of the origin, not afraid of fake or poor quality products.

To ensure consumer rights, authorities in Son La have also strengthened market management, checked the origin and source of goods, strictly handled cases of trading in counterfeit and poor quality goods, creating a healthy and transparent market for school supplies.

With careful preparation from manufacturers, suppliers and strict control from authorities, the school supplies market in Son La in particular and the whole country in general is ready to welcome the new school year 2025-2026 with abundant supply, guaranteed quality and stable prices, meeting the needs of parents and students preparing for an exciting and successful new school year.

Source: https://baosonla.vn/khoa-giao/thi-truong-do-dung-hoc-tap-uu-tien-hang-viet-nam-Kvu9iKUHg.html