Tet gift market 2026 in Tay Ninh - Long An (old): Bustling before peak season

After Tay Ninh province's administrative boundaries were adjusted, including the old Long An area, the socio-economic picture of this area has changed a lot. With a population of nearly 3 million people, the strong development of industrial parks and trade - service networks, consumer demand for the Lunar New Year 2026 is forecast to increase significantly, especially in the Tet gift segment.

Demand increases due to urbanization and industrial zones

Tay Ninh is known for its local specialties such as sun-dried rice paper and shrimp salt. Meanwhile, the old Long An has the advantage of being close to Ho Chi Minh City, with many industrial parks and a large business community. The merger has created a larger consumer market with more diverse tastes.

According to retailers, the customer base in this area has two main trends:

- Enterprises in Duc Hoa, Ben Luc, Trang Bang, Go Dau,… often look for gift baskets with average prices and large quantities to give to workers and partners.

- People in Tay Ninh city (former Tay Ninh province), Tan An (former Long An province) and the area bordering Ho Chi Minh City prioritize high-end gift boxes, luxurious designs, with wine or imported specialties.

Trends in choice change

In the past, most consumers chose traditional gift baskets including candy, tea, and coffee, but now the combination of domestic and imported products is becoming more and more popular. Tet gifts not only convey gratitude but also demonstrate the neatness and class in partnership.

In addition, the need for packaging personalization (printing logos, New Year greeting messages) is also of interest to many businesses. This reflects a change in perception: Beautiful New Year gift boxes are not only material gifts but also a tool to build brand image.

Challenges of quality and trust

Along with the excitement, the market also faces challenges. The emergence of many small, seasonal suppliers increases the risk of poor quality goods of unknown origin. This makes businesses hesitant to order in large quantities, especially in the context of increasingly tightened food safety criteria.

A retail expert in Ho Chi Minh City commented: “Consumers in the Tay Ninh – Long An area are now willing to pay more, but they prioritize choosing reputable units with brands and guaranteed services. This is a clear shift in the market.”

Prestigious Tet gift businesses play a key role

In that context, experienced suppliers, with a clear distribution system and good after-sales service will have many advantages. Among the brands mentioned by consumers and businesses, Pho Vang Legend (phovanglegend.vn) is an example.

Known for many years in Ho Chi Minh City, Pho Vang Legend is a brand that provides a variety of gift baskets from popular to high-end segments, imported wine, tea, nutritional seeds, etc. In addition, focusing on luxurious packaging design and home delivery service also helps businesses expand their customer base in Tay Ninh - Long An.

According to Pho Vang Legend representative, this unit forecasts a 20% increase in demand in the new market during the upcoming Tet season. In particular, “green Tet gift” products that focus on health are receiving more attention from customers.

Business prospects for Tet gift season 2026

With a large population, rapid urbanization and the combination of two economic regions, the Tet gift market in Tay Ninh - Long An promises to become one of the bright spots in the Southern region.

In the context of increasingly fierce competition, the emergence of reputable brands such as Pho Vang Legend shows the importance of building trust and ensuring quality. This is also a key factor for local businesses, as well as consumers, to feel secure when preparing for the upcoming Lunar New Year season./.

For reference and contact information:

LEGEND GOLD STREET

TRAN NGUYEN IMPORT EXPORT COMPANY LIMITED

Business Registration Certificate No. 0316884605. Issued on May 31, 2021 - Department of Planning and Investment of Ho Chi Minh City

Wholesale license number: 426/GP issued on September 20, 2023 - Ho Chi Minh City Department of Industry and Trade

Address: 290/D15 Van Kiep, Gia Dinh Ward, Ho Chi Minh City

Hotline: 0971 510 055 - 0901711711

Website: phovanglegend.vn

Facebook: fb.com/phovanglegend

Opening hours: 8:00 – 22:30

AT

Source: https://baolongan.vn/thi-truong-qua-tet-2026-tai-tay-ninh-long-an-cu-soi-dong-truoc-mua-cao-diem-a204298.html