Golden opportunity for Vietnam tourism to break through to welcome 25 million international visitors

International visitors check-in with artists at Ba Na, Da Nang . Photo: Thanh Son

According to data from the General Statistics Office, in the first 9 months of 2025, Vietnam welcomed about 15.4 million international visitors, an increase of 21.5% compared to 2024.

However, this number is still quite far from the target of about 25 million visitors set at the beginning of 2025.

Sharing about this issue at the regular press conference of the Ministry of Culture, Sports and Tourism on the afternoon of October 10, Mr. Pham Van Thuy - Deputy Director of the Vietnam National Administration of Tourism said: "To ensure economic and social development through tourism development, while ensuring national security and social order and safety, the target of 25 million international visitors is a huge challenge for the Ministry of Culture, Sports and Tourism and the Vietnam National Administration of Tourism in particular."

Mr. Pham Van Thuy proposed key plans for Vietnam to welcome 25 million international visitors in 2025. Photo: Chi Long

According to Mr. Thuy, to achieve the goal of welcoming 25 million international visitors in 2025, the time for Vietnam's tourism industry to accelerate and make a breakthrough is very short.

However, the peak time for international visitors to our country is from October to April of the following year. Therefore, the tourism industry must come up with key solutions to develop tourism and attract international visitors in the last 3 months of the year, including 4 main solutions.

The first is to build specific products, affirm the problem through businesses to connect and create products. Not just existing products, but must be products that tourists need.

Second, it is necessary to guide and link businesses together to create a complete product, from welcoming guests, serving guests, taking guests to shopping areas, dining, resorts, accommodation... into a closed loop.

Third, it is necessary to promote domestic and foreign tourism. The unique products and strengths of Vietnamese tourism need to be introduced to international friends, so that travel agencies have the opportunity to exchange customers with foreign markets. At the same time, it is necessary to ensure factors for foreign tourists to come to Vietnam conveniently and safely.

"Finally, the visa policy is a golden opportunity to develop tourism. We must seize this golden opportunity to build the position of Vietnamese tourism in the international market," Mr. Thuy emphasized.

Regarding the visa mechanism, Mr. Thuy said that the Ministry of Public Security, the Ministry of National Defense and the Vietnam National Tourism Administration have closely coordinated to have a roadmap to gradually extend and expand visas for other countries, in order to promote tourists to Vietnam.

Regarding digital transformation, Mr. Thuy affirmed that three years ago, the Vietnam National Administration of Tourism has been implementing the digital transformation policy issued by the Government.

In recent times, in close coordination with the Digital Transformation Center of the Ministry of Culture, Sports and Tourism, the Department has completed three tourism business platforms, which will be issued soon. At the same time, the Department disseminates and guides businesses on tourism business on these platforms.

"We also work with the Ministry's functional agencies to register and build the Vietnam National Tourism platform in 2026 and deploy it step by step in 2027," Mr. Thuy shared.

Laodong.vn

Source: https://laodong.vn/du-lich/tin-tuc/thoi-co-vang-de-du-lich-viet-nam-but-pha-don-25-trieu-khach-quoc-te-1589525.html