Good Food: When 'nothing' is a plus

Choosing food for children: The factor of "safety and transparency" is on the rise

According to a report published by Innova Market Insights in late 2024 on the child nutrition market in the Asia- Pacific region, the factor of "safety and transparency" is becoming an important criterion in the purchasing decisions of many parents. Consumers increasingly tend to carefully consider the origin of raw materials, ingredient lists and the level of transparency in product declaration, instead of just caring about the nutritional content.

Controversial ingredients such as growth hormones, GMOs, antibiotics, or preservatives are also coming under closer scrutiny, due to concerns about their cumulative effects on children's long-term health and immune systems.

Another survey from Innova Market Insights (2025) also noted that up to 73% of products for infants and preschoolers in the global market have now eliminated unnecessary additives.

In the fresh milk industry, many brands are also actively saying "no" to growth hormones, genetically modified foods, or reconstituted milk powder, as a way to build trust and move towards more sustainable and safer products for young consumers.

- Ảnh 1. — Some fresh milk brands are pioneering the practice of not using genetically modified foods, growth hormones and antibiotic residues, meeting the growing demand for safe products.

Proactively saying "no" is how manufacturers raise food standards

Removing controversial ingredients from food is not simply a matter of shortening the formula. It is also the result of a rigorous chain of controls, from the way cows are raised, milk is harvested, to processing and quality control, with the goal of retaining the best of nature and eliminating unnecessary or potentially risky elements.

In Tasmania (Australia), the year-round free range dairy farming model is becoming a typical example. With a temperate climate, rich vegetation, pure fresh air and a strictly preserved ecosystem, the cows here are raised on pastures, eat fresh grass and move freely, which is an ideal condition to minimize the use of antibiotics or industrial feed.

Not only that, Tasmania is also the state that still completely bans the use and distribution of genetically modified organisms (GMOs), according to a policy that has been in place since 2001 and has been extended to 2029. This means that cows' food sources and dairy products do not contain genetically modified elements.

From its ideal natural conditions to its modern production systems and clear conservation policies, Tasmania is becoming a global hub for clean dairy development. It is also where research programs such as Dairy HIGH 2 are being implemented to optimize the free-range grazing model, ensuring both productivity and the pure quality of the milk.

- Ảnh 2. — Year-round free-range grazing keeps Tasmanian cows healthy, requiring little antibiotic intervention, and thus the milk remains highly safe.

In Tasmania, standards such as free range, no growth hormones, no genetically modified feed or growth enhancers… are not a new trend, but a choice that has been deeply rooted in the local farming practice. These “no” principles are formed from the unique natural conditions and sustainable production thinking. Thanks to that, Tasmanian dairy products are not only clear in origin but also meet the increasing demand for safety and authenticity, especially for young children.

Saying “no” is no longer a passive exclusion, but a way for the food industry to proactively redefine quality to be simpler, more transparent and safer for consumers, especially children.

Moozi Milk - selected from "10 no's"

Moozi is premium fresh milk, imported 100% in original boxes from Tasmania (Australia), a land with a temperate climate, clean environment and cows raised naturally all year round, without industrial barns. Thanks to natural farming conditions and on-site milk processing. Moozi says no to the following factors: