Good Food: When 'nothing' is a plus

Choosing food for children: The factor of "safety and transparency" is dominant

According to a report published by Innova Market Insights at the end of 2024 on the child nutrition market in the Asia- Pacific region, the factor of "safety and transparency" is becoming an important criterion in the purchasing decisions of many parents. Consumers increasingly tend to carefully consider the origin of raw materials, ingredient lists and the level of transparency in product declaration, instead of just caring about the nutritional content.

Controversial ingredients such as growth hormones, GMO foods, antibiotics, or preservatives are also under closer scrutiny, due to concerns about their cumulative effects on children's long-term health and immune systems.

Another survey from Innova Market Insights (2025) also noted that up to 73% of products for infants and preschoolers in the global market have now eliminated unnecessary additives.

In the fresh milk industry, many brands are also actively saying "no" to growth hormones, genetically modified foods, or reconstituted milk powder, as a way to build trust and move towards more sustainable and safer products for young consumers.

- Ảnh 1. — Some fresh milk brands are pioneering the practice of not using genetically modified foods, growth hormones and antibiotic residues, meeting the growing demand for safe products.

Proactively saying "no" is how manufacturers raise food standards

Removing controversial ingredients from food is not simply a matter of shortening the formula. It is also the result of a series of strict controls, from the way cows are raised, milk is harvested, to processing and quality control, with the goal of retaining the essence of nature and eliminating unnecessary or potentially risky elements.

In Tasmania (Australia), the year-round free-range dairy farming model is becoming a typical example. With a temperate climate, rich vegetation, pure fresh air and a strictly preserved ecosystem, the cows here are raised on pastures, eat fresh grass and move freely, which is an ideal condition to minimize the use of antibiotics or industrial feed.

Not only that, Tasmania is also the state that still completely bans the use and distribution of genetically modified organisms (GMOs), according to a policy that has been maintained since 2001 and has been extended to 2029. This means that the cow's food source and dairy products do not contain genetically modified elements.

From its ideal natural conditions to its modern production systems and clear bio-conservation policies, Tasmania is becoming a hub for clean milk development according to international standards. This is also where research programs such as Dairy HIGH 2 are deployed to optimize the natural grazing model, ensuring both productivity and preserving the pure quality of milk.

- Ảnh 2. — Year-round free-range grazing keeps Tasmanian cows healthy, requiring little antibiotic intervention, resulting in high levels of safety for their fresh milk.

In Tasmania, standards such as free range, no growth hormones, no genetically modified feed or growth enhancers… are not a new trend, but a choice that has been deeply rooted in the local farming practice. These “no” principles are formed from the special natural conditions and sustainable production thinking. Thanks to that, Tasmanian dairy products are not only clear in origin but also meet the increasing demand for safety and authenticity, especially for young children.

“Saying no” is no longer a passive exclusion, but a way for the food industry to proactively redefine quality to be simpler, more transparent and safer for consumers, especially children.

Moozi Milk - selected from "10 no"

Moozi is premium fresh milk, imported 100% in original cartons from Tasmania (Australia), a land with a temperate climate, a clean environment and cows raised naturally all year round, without industrial barns. Thanks to natural farming conditions and on-site milk processing, Moozi says no to the following factors: