The pioneering brand in the "all-inclusive" resort concept comes to Vietnam.

Continuing its role as a magnet attracting the world's most prestigious resort brands, including Rixos with its "all-inclusive" model to Vietnam, Phu Quoc is becoming a new destination for global elites.

From Antalya to the world: A journey redefining "all-inclusive" luxury vacations.

Antalya, situated along Turkey's beautiful Mediterranean coast, has long been a popular tourist destination with its warm year-round climate, pristine white sand beaches, and deep blue waters.

Rixos Phu Quoc is located on Hon Thom Island, within the Sun Paradise Land ecosystem developed by Sun Group .

In the 2000s, resorts here still largely followed the rudimentary "all-inclusive" model where guests only needed to pay a fixed upfront fee to enjoy all the resort's services without worrying about additional costs.

With the rapid increase in international tourists, especially the affluent from Russia and Europe, conventional "all-inclusive" packages no longer meet their desire for exclusivity, personalization, and premium experiences.

Seeing a great opportunity, in 2005, Rixos launched its first resort, Rixos Premium Belek, transforming Antalya into a destination not only for relaxation but also a symbol of luxury and a holistic experience.

Rixos Premium Belek Resort (Photo from Rixos website).

At Rixos Premium Belek, the concept of "pay only once" is not simply about convenience, but also comes with a commitment to delivering a luxurious and comprehensive experience.

Guests don't feel restricted to a fixed service package; instead, they can enjoy the ultimate freedom and feeling pampered, as everything is designed for personalization, from meals tailored to individual tastes to personalized spa treatments.

This innovation has transformed the "all-inclusive" model from a budget-friendly option into a luxurious resort standard, particularly favored by the elite and discerning travelers.

Originating in Antalya, the concept has spread rapidly, propelling Rixos to become one of the world's fastest-growing all-inclusive resort brands, with a presence in over 30 luxury destinations, from the UAE and Egypt to Russia and Europe.

The global tourism industry has since witnessed the rise of a revolutionary new concept: the "all-inclusive" luxury resort. This is not just a simple vacation model, but a statement of convenience, luxury, and personalization, exclusively for the elite or travelers willing to pay a premium price for a worry-free, top-tier experience.

Phu Quoc - Rixos' first "all-inclusive destination" in Southeast Asia.

On December 5th, Sun Group and Accor & Ennismore – a leading global hotel management group – signed a cooperation agreement to bring Rixos, a world-class luxury all-inclusive resort brand, to Hon Thom Island, Phu Quoc.

Rixos Phu Quoc will be Rixos' first resort in Southeast Asia, a region with outstanding tourism potential and a rapidly growing upscale clientele.

Rixos Phu Quoc is the first resort of this renowned brand in Southeast Asia.

Located on Hon Thom Island, within the Sun Paradise Land ecosystem created by Sun Group in Phu Quoc, Rixos Phu Quoc embodies the finest aspects of unique architecture and culture.

The resort boasts nearly 2,000 exquisitely designed rooms, including 207 suites, offering panoramic ocean views and private access to pristine beaches.

Here, customers who purchase an all-inclusive package will only need to pay once for all services, from accommodation to diverse meals (with nearly 20 restaurants/bars), a range of exclusive amenities including a family-friendly beach area with playgrounds and the Rixy Kids Club, swimming pools, outdoor recreation areas, a gym, a spa, and a full range of experiential activities within the Sun Paradise Land ecosystem in Phu Quoc.

These activities include visiting Sunset Town, riding the world's longest three-wire cable car, having fun at Aquatopia water park at Sun World Hon Thom; enjoying world-class art performances… and many other experiences.

The Sun Paradise Land ecosystem helps to maximize the value of the "all-inclusive" model.

Beyond its pristine natural beauty, fine white sand beaches, and unique marine ecosystem, Rixos chose Phu Quoc as its first strategic destination in Southeast Asia also because of the optimized Sun Paradise Land ecosystem that Sungroup is meticulously developing there.

This brand considers this the perfect platform for the "all-inclusive" model to maximize its value. Thanks to the combination of synchronized infrastructure and world-class amenities created by Sungroup, Rixos Phu Quoc will not only be a standalone resort, but also a complete piece in the high-end tourism picture of Phu Quoc, which is emerging as a luxurious destination attracting international tourists with high spending power and longer stays.

Commenting on the Sun Paradise Land ecosystem, Ms. Agnes Roquefort - Global Development Director of Accor Luxury & Lifestyle, said: "Sungroup has built a comprehensive ecosystem encompassing accommodation, entertainment, and many unique experiences."

This perfectly aligns with the value we offer our guests – a comprehensive, 360-degree experience. From accommodations and restaurants to amazing activities, everything contributes to creating unforgettable memories for our guests."

The collaboration between Sungroup and Rixos is not only a major step forward for Vietnam's resort tourism industry but also lays the foundation for the sustainable and long-term development of Phu Quoc Island.

With the arrival of Rixos Phu Quoc, along with other prestigious brands such as Ritz-Carlton Reserve and The Luxury Collection in the future, Phu Quoc is on its way to becoming a new ultra-luxury resort destination in the world, not only changing how the world perceives Vietnamese tourism, but also affirming the island's appeal on the global tourism map.

Source: https://www.baogiaothong.vn/rixos-thuong-hieu-tien-phong-trong-khai-niem-nghi-duong-all-inclusive-den-viet-nam-192241211105510164.htm