This year's lychee season, Ms. Hien ( Hanoi ) has a new habit of ordering on e-commerce platforms. This helps her to buy many other agricultural products at the same time along with lychees, and can also ship them as gifts to relatives and friends at different addresses.
Transportation is an important step of e-commerce, promoting Vietnamese agricultural products.
“ Very convenient and the products are as fresh as those in the market ” - Ms. Hien shared. Agricultural products and local specialties have been promoted for sale on e-commerce platforms for several years now, with the emergence of many platforms focusing on regional specialties such as voso.vn of Viettel Post Joint Stock Corporation (Viettel Post) or Postmart of Vietnam Post Corporation (VNPost).
E-commerce platforms in the top 5 Vietnamese markets such as Lazada, Sendo, and Tiki have also implemented agricultural product supply activities, through cooperation with many partners, such as startup Foodmap.
The story of live streaming the sale of tons of lychees at once will probably no longer be strange when TikTok launches a series of OCOP Market events livestreamed on TikTok Shop every week. This is an opportunity to promote and sell online regional specialties produced by local small and medium enterprises.
Many individuals and businesses have increased sales and distribution of agricultural products through new e-commerce livestream sessions.
In the provinces, many local e-commerce platforms have been built, becoming places for businesses to introduce products and goods to local people.
Not stopping there, the Department of E-commerce and Digital Economy ( Ministry of Industry and Trade ) will implement the "Project to Build a Unified E-commerce Platform for 63 Provinces and Cities" to link and connect local e-commerce platforms with each other and with popular e-commerce platforms, creating an effective multi-dimensional trading connection environment.
Recently, the Center for Information Technology and Digital Technology (Ministry of Industry and Trade) said that it has been researching, deploying, and supporting local specialty floors to support producers, as well as bring local specialty products across the country to many consumers.
When participating in this model, each province and city will set up a specialty booth on major e-commerce platforms. In which, all local manufacturing enterprises and products will be concentrated to facilitate management, coordination, operation and distribution of products on the platform.
Vietnamese agricultural products have always faced problems such as dependence on certain markets, farmers being forced to lower prices by traders, good products but lacking the ability to promote them to be recognized by consumers...
Although the output consumed through e-commerce platforms is still low compared to traditional channels, bringing agricultural products to e-commerce platforms initially diversifies distribution channels, helping farms and farming households access modern tools, build brands and reduce price risks.
Many cooperatives said that through e-commerce platforms, their products reach customers nationwide, receive promotional support to reach large customers and sign many consumption contracts. More importantly, thanks to limiting intermediaries and reducing costs, the profit for cooperatives and farmers is higher than before.
For example, with guava, there were times when guava was sold to traders for only 10,000 VND/kg due to the peak harvest season, but cooperatives were still able to sell it at convenience stores and e-commerce platforms for 25,000 VND/kg.
Up to now, agricultural products and local specialties sold on e-commerce platforms have been very diverse. Consumers like Ms. Hien can find thousands of branded goods from many localities such as Thai Nguyen tea, Hung Yen longan, Seng Cu Yen Bai rice, Phu Quoc fish sauce, Lao Cai wild honey, Muong Khuong chili sauce, Ha Long squid rolls, Co To and Tien Yen one-sun-dried squid...
On the floor, all products have images, specific descriptions, and clear origins. In addition, comments and reviews from those who have purchased continue to help consumers find the best choice.
It is known that the livestream "OCOP Fair - Returning to the Ancestral Land" on Tiktok recently attracted more than 20 million views with 6 typical products: Truong Foods Sour Meat, Hoai Trung 5-star OCOP Sweet Soup, Hung Lo Rice Vermicelli, Hoa Lua Soy Sauce, Lien Gia Trang Sour Cassava, Maika Food, along with more than 40 other agricultural specialties. This shows the appeal of local specialties to consumers nationwide.
A livestream session selling Vietnamese agricultural products by some Lang Son businesses.
However, putting agricultural products on e-commerce platforms still faces limitations in terms of access to technology for local officials, people, businesses, especially farming households. Preservation and transportation are also major problems for fresh agricultural products. In addition, the design and quality uniformity of many local goods are not competitive enough.
These are issues that require joint efforts from all links in the supply chain, from farms, management agencies to e-commerce platform owners and logistics partners.
In 2022, the Vietnam Farmers' Association and Vietnam Post aim to review and support 7.5 million agricultural production households to update information on e-commerce platforms. These farming households will be exempted from all costs of listing on the platform by Vietnam Post, and will be supported by Postal staff to register for electronic payment tools and receive training and coaching policies in promoting and consuming products.
Vietnam Post plans to increase investment in cold storage systems in regions to ensure the quality of fruits, seafood, etc., ensuring the principle of selling out of locality, out of season, and out of season while still ensuring the value of the products.
Hien Trang
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