The video- sharing platform announced that it will bring its TikTok Shop service, which is already available in Asia and other regions, to users in the United States, part of parent company ByteDance's efforts to diversify its business away from its main source of revenue, advertising.
TikTok Shop has become popular in other markets by spreading trends and encouraging impulse purchases.
The service provides users with recommended product videos tailored to them and allows direct purchases through the videos. Brands can also promote and sell products through livestreams.
TikTok Shop is expected to be connected to other e-commerce platforms in North America, such as Canada's Shopify, which is popular with small retailers.
Nikkei Asia commented that ByteDance's service, which is set up to serve sellers in the US, makes it different from other Chinese partners operating in this market.
Now, some e-retailers such as Temu and Shein have recorded rapid growth by selling cheap products made in China.
Amid concerns about transferring user data to the mainland, TikTok confirmed that US user data is stored in the US and the company is deleting relevant security data to meet Washington's request.
(According to Nikkei Asia)
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