TikTok will prompt creators to label AI content or warn them that content could be removed if the use of AI tools is not disclosed. The company also said it will begin testing a method this week to automatically label AI-generated content.
TikTok requires creators of videos and images using AI to declare if they forget to label or the content may be removed
This will let viewers know if videos and images are real or created with AI software.
The policy could have a significant impact on creators who use AI tools. It is aimed at preventing the spread of deepfake content, which has become a growing concern on social media platforms.
Deepfakes are videos that use AI to edit images, clips or replace the faces and voices of people in the video to make the content more novel and diverse, but they can be used to create fake news, distortion or other malicious purposes. By requiring creators to label AI-generated content, TikTok is helping viewers distinguish between real and fake content, according to Gizchina.
TikTok’s new policy is part of an ongoing effort to promote transparency and authenticity on its platform. The company has previously been criticized for its lack of transparency about its algorithms and content moderation. By requiring creators to disclose whether they use AI, TikTok is aiming for greater transparency and accountability.
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