Young people visit the Southern Traditional Music Art Memorial Area and musician Cao Van Lau.
EVERYONE DOES TOURISM
Up to now, businesses in Bac Lieu city have proactively formed many garden eco-tourism spots to serve visitors, combining food and beverage business at tourist spots. Thereby creating a movement of every household, every person doing tourism, contributing to the formation of experiential tourism models and initially bringing economic efficiency. Promoting this strength, localities focus on promoting tourism investment, attracting domestic and foreign enterprises to invest in tourist areas and spots, in order to increase the scale and quality of tourism services in the area. In particular, paying attention and focusing on developing eco-tourism, community tourism, rural tourism, cultural - historical tourism and folk festivals... in a sustainable, professional direction, bearing the identity of Bac Lieu land. At the same time, promoting the application of information technology to develop a smart tourism ecosystem. Strengthening tourism propaganda and promotion, encouraging regional linkages. Focusing on training and fostering tourism human resources...
To achieve the goal of reaching about 90% of the target of visitors and revenue by the end of 2025, aiming for 9 million visitors and revenue of 22,000 billion VND by 2030, when the economy has recovered and stabilized, striving to reach 9 million visitors and revenue of 22,000 billion VND, as well as aiming to build a tourism ward - Bac Lieu City. It is also necessary to continue to promote propaganda on the viewpoints and goals of tourism development. At the same time, synchronously implement solutions to promote restructuring of the tourism industry with a suitable structure. In the immediate future, it is necessary to focus on restructuring the target market of tourists, tourism products, investment resources for tourism development, human resources serving tourism development, developing tourism enterprises and the tourism industry management system.
In addition, it is necessary to effectively exploit and promote specific tourism products in key tourist localities, especially products that have been accepted by the market and recognized by the Mekong Delta Tourism Association as typical tourist destinations, thereby gradually connecting tours and routes to attract travel businesses to bring tourists to tourist wards. In particular, it is necessary to effectively promote the value of ancient longan clusters in coastal wards to preserve and associate with tourism development through building a cooperative model to provide services and products for tourists; guide and mobilize people living in longan garden tourist areas to strongly develop homestay services; develop rustic tourism products associated with local industries and professions; aim to build a community tourism model to attract tourists to visit and experience; develop OCOP products of each locality to serve tourism development...
Exploiting culture - the unique strength of Bac Lieu tourism. In the photo: The Moon worshiping ceremony of the Khmer people. Photo: TA
FOCUS ON IMPROVING QUALITY
To promote tourism development, another important task and solution is to focus on improving the quality of tourism services, diversifying, perfecting and improving the quality of services in the system of hotels, accommodation facilities, restaurants, entertainment services, shopping, health care, etc. Encourage businesses and business establishments to invest and upgrade tourism service facilities towards high-end, national standards. In particular, it is necessary to pay attention to and continue to restore, embellish and promote the value of historical, cultural, ancient architectural relics, ancient houses - especially those that have been ranked, in conjunction with organizing services for tourists. Promote the value of traditional festivals such as the Da Co Hoai Lang festival, the Quan Am Nam Hai festival, etc. combined with cultural - artistic, physical training - sports and tourism activities to develop local tourism.
At the same time, continue to innovate methods and content, enhance the application of information technology, ensure unified and professional implementation and improve the effectiveness of tourism promotion in and outside the province in line with the needs and tastes of each market, in accordance with the identified development tasks. Promote investment promotion, select strategic investors to implement large-scale projects to create momentum and influence for tourism development. Maximize social resources to invest in tourism development, diversify investment types, including encouraging investment in the public-private partnership model in infrastructure development, product development and tourism promotion; establish a favorable investment environment, proactively allocate budget and land funds for investment projects to develop tourism products, souvenir products, and types of tourism business; actively support to remove difficulties for businesses in tourism service business activities. Calling on investors to participate in tourism projects and build connecting tours and routes associated with the Project on eco-tourism, resorts, and entertainment in special-use forests and coastal protection forests by 2030, with a vision to 2035.
At the same time, strengthen the team of state management officials on tourism at all levels in the direction of increasing both quantity and quality, especially young human resources, with capacity and professional qualifications, foreign language and information technology skills; create conditions for the current management staff to improve their professional qualifications and awareness of tourism through programs in coordination with training and fostering institutions. Focus on training and fostering professional skills for the management team and employees in tourism enterprises through cooperation with training institutions to open training classes in appropriate forms. At the same time, coordinate with the province to organize training courses on tour guides, tour guides and other tourism skills for the staff and employees working at tourism businesses; open training courses to raise awareness as well as knowledge and methods of doing tourism for people living in tourist areas and destinations...
In the coming time, Bac Lieu City will continue to promote administrative reform, focusing on creating a breakthrough in administrative procedure reform; creating conditions and shortening the time to handle administrative procedures on investment, land, and taxes. Promoting the application of information technology in receiving and processing dossiers of enterprises and investors, modernizing public administrative services to save time and costs in implementing administrative procedures for people and tourism businesses...
TU ANH
Source: https://www.baobaclieu.vn/nhip-song-do-thi/tp-bac-lieu-tiep-tuc-phat-huy-the-manh-ve-du-lich-101247.html
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