Responsibility behind the crown

In the entertainment industry, the last week of June is likened to "beauty pageant week" with a series of beauty contests at home and abroad, many races for the title of beauties from provinces and cities.

1 week has... 5 beauty queens

In just one week at the end of June, the audience received information about the finals of 5 domestic beauty contests and 3 international contests with the participation of Vietnamese beauties. That is not to mention 4-5 other contests announced their start or entering the peak rounds.

For example: on the evening of June 21, beauty Nguyen Hoang Phuong Linh (26 years old, Ho Chi Minh City) was crowned Miss Universe Vietnam - Miss Cosmo Viet Nam 2025. On the night of June 27, the 19th Miss Vietnam contest found the owner of the crown after a 3-year hiatus, Ha Truc Linh (21 years old, from Dak Lak ).

On June 28, the Miss Earth Vietnam 2025 pageant found the winner, Ngo Thi Tram Anh (19 years old, Hai Phong City). On the same evening, Nguyen Hoai Phuong Anh (24 years old, Ho Chi Minh City) became the new Miss Sea Vietnam Global 2025. Just a few days later, on the evening of June 30, the final round of Mrs Grand Vietnam 2025 named Nguyen Thi Thua (36 years old, Hanoi City). Along with the 5 beauty queens, the pageants also announced nearly 15 runners-up and a series of accompanying titles and awards.

Top 4 Miss Earth Vietnam 2025

Also in June, the final round of Miss Supranational Businesswoman 2025 was held in Binh Thuan with the victory belonging to Dinh Thi Huong Giang from Ho Chi Minh City. Previously, contests such as Miss Vietnam 2025, Miss Vietnam International Transgender 2025, and Miss Peace Businesswoman 2025 also found a series of beauty queens and runners-up.

During this time, competitions such as Miss World Vietnam, Miss Grand Vietnam - Miss Grand Vietnam 2025 have been launched, promoted, and recruited throughout the provinces and cities. The final round of Miss World Vietnam will take place in October, while Miss Grand Vietnam 2025 is scheduled for August. In mid-June, the Miss Vietnam 2025 National pageant was announced for the first time, with the final round taking place at the end of August.

At the international level, the finals of competitions such as Miss World 2025, Miss and Mister Supranational 2025, Miss and Mister World Supermodel 2025... Miss Cosmo 2025 - the World Beauty Games organized by Vietnam is in the stage of receiving applications from beauties from countries and territories around the world.

Beauty is not everything

The mushrooming of beauty contests, if viewed from a positive perspective, shows the development of the community and the entertainment industry, giving girls and boys the opportunity to express themselves and inspire. In fact, there are many domestic contests that are very well organized, and there are international contests that are very methodically organized by Vietnamese people. A typical example is Miss Cosmo - the International Beauty Olympics founded by Unimedia, held in Vietnam since 2024, which is evaluated by public opinion and international media agencies as having a professional organization, contributing to promoting the image of Ho Chi Minh City and major tourist cities of Vietnam.

Some units specializing in organizing domestic beauty contests have also built an ecosystem with many training programs, reality TV shows, large promotional programs... making this performance industry increasingly professional.

Along with the contests, many beauty queens not only meet the beauty standards, but also bring positive values. For example, Miss Vietnam 2022 Huynh Thi Thanh Thuy was crowned Miss International 2024, honored with a series of prestigious awards: Promising Young Vietnamese Face 2024, Asia Humanitarian Influencer Award 2025, Beauty of the Year...

Miss Le Nguyen Bao Ngoc recently participated in chairing a youth dialogue session with the United Nations Deputy Secretary-General focusing on green transformation and digital transformation at the Temple of Literature - Quoc Tu Giam; Miss Luong Thuy Linh participated in a conference to contribute ideas to the Project "Youth participating in preserving and promoting the cultural identity of the Vietnamese nation in the period 2024 - 2029"...

Miss Earth Vietnam 2025 Final

However, it is undeniable that there are too many beauty contests, too many new beauty queens and runners-up, which are causing the titles to lose value, and the public has now become "overfed with beauty queens", bored and less interested in the contests. This is specifically reflected in the number of people watching beauty contests that is decreasing, there are contests that are organized grandly but the number of people watching at the same time is far less than... a newly released music video.

In addition, the noise surrounding recent competitions has made the audience even more fed up: the English responses of the Miss Earth 2025 beauties were judged to be memorized; controversy surrounding the tattoo of the new Miss Universe Vietnam; Miss Vietnam contestants caused controversy when posting a clip of them dancing in front of the Thai Hoa Palace in the Hue Imperial City; the noise about the contestants' private lives...

Even the beauty queens themselves have difficulty asserting themselves when they are “crowned” at a time when there are too many people “crowned”. They almost lack space to shine, lack opportunities to contribute to the community. Even for the first time, the entertainment industry has recorded a situation where newly crowned beauty queens are “unavailable” for shows, having to run to participate in other competitions of a higher level.

The recent failure of a series of Vietnamese beauties to compete in international competitions reflects a reality: beauty contests are gradually changing the way they are evaluated. Physical beauty only accounts for a small part of the criteria for selecting beauties, the important part is still proving their mettle and influence. This is also a common weakness of Vietnamese beauty queens and runners-up today, when many of them have just become famous but have been overshadowed by scandals.

Beauty titles now not only represent appearance but also show positive values ​​in society, especially the contributions of the beauty queen after receiving the crown. Without change, beauty pageants in Vietnam will soon be forgotten by domestic audiences, a performance industry with great potential will find it difficult to develop to its full potential.

DISSOLVE

Source: https://www.sggp.org.vn/trach-nhiem-sau-chiec-vuong-mien-post802632.html