We all know that big names like Samsung, Oppo, LG,… launch many different smartphone lines every year. So what makes these tech giants launch products so frequently and so frequently?
Most phone companies launch products every year. (Illustration photo)
Update technology trends
Technology trends are constantly updated, requiring phone companies to follow that trend. Applying new technology to new products will help phone companies bring in more profits and not fall behind, in the context of increasingly fierce competition.
Meet user needs
There are many users who have accepted to spend hundreds of dollars on a new device, to enjoy all the latest specifications and features. There are also many people who, after using the device for 1-2 years, find it old and want to change to a new product.
Even if there's no real need to upgrade their phone, many customers want a new phone to enjoy improved cameras or a larger screen.
To meet that demand, phone companies have agreed to spend large sums of money to research and release new smartphone lines every year. But in return, if the product is loved by users, it will bring in huge sales.
Stimulate user curiosity
This is definitely the biggest trick of technology companies, when launching new models every year. For example, Apple has successfully attracted customers' curiosity about new product lines every year from the research process until their appearance.
Most companies use information security methods, occasionally leaking a little bit to make people boil. Making users unable to forget the existence of iPhone.
Anh Anh (Synthesis)
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