Why do Korean tourists love Da Nang?

Mr. Bok SangHun (34 years old, Korean tourist) is a regular customer of direct flights to Da Nang City, because he often returns to this city. He shared: He returns to Da Nang City not only to explore destinations and beautiful scenery but also to have new experiences with friends during the traditional Vietnamese New Year, major holidays, especially new entertainment services.

Korean tourists shopping at Korean market

NGUYEN TU

Mr. Cao Tri Dung, Chairman of the Da Nang Tourism Association, Chairman of the Board of Directors of Vietnam TravelMart Joint Stock Company, compared to a population of more than 50 million people, there have been nearly 2 million Korean tourists to Da Nang City, meaning that out of 100 Koreans, 4 people come to Da Nang City. If 8 years ago, along with Japanese and Chinese tourists, Korean tourists knew Da Nang City for golf tourism, now Korean tourists also prefer many other experiences. "Korean tourists have a very high demand for tourism, good living standards and spending power, so they often choose new destinations. After Bali and Phuket, Da Nang City has many new things, such as the neighboring provinces and cities have 7 golf courses, many heritages, beautiful landscapes, good services, reasonable costs, high quality, and people are generally friendly," said Mr. Cao Tri Dung.

Forming a sustainable ecosystem

In addition, according to the Chairman of the Da Nang City Tourism Association, there is also the reason for Da Nang City's orientation to shift, promote, and attract investment and tourism from Korea. New, direct flights are continuously opened to many places in Korea; localities of neighboring countries also establish sister cities, cooperate, call for investment, exchange, and cultural exchanges... with Da Nang City, gradually forming an ecosystem.

iHQ TV channel (Korea) makes a film about Da Nang beach sports tourism

Mr. Nguyen Duc Quynh, Vice President of Da Nang Tourism Association, President of Da Nang Hotel Association, General Director of Furama Resort Da Nang, also assessed that Da Nang City is a very special case in Vietnam in particular and the region in general for Korean tourists. If with other new destinations, the Korean tourist market is only exploited for 3-4 years, but Da Nang City has lasted from 2016 until now, surpassing the Chinese tourist market to account for the highest proportion in the structure of tourists.

The composition of Korean visitors to Da Nang City is also diverse. From corporate groups, to individual guests, young people, celebrities and film crews also love it, creating a stimulating effect on the destination, attracting Korean visitors to return to Da Nang City. In particular, currently, family and multi-generational groups also choose Da Nang City, making it a multi-generational destination, creating sustainability.

"In addition, Korean enterprises have also begun to invest in Da Nang City, and Korean human resources are also looking for jobs and settlement in Da Nang City. Currently, many hotels have Korean general directors, sales directors, and chefs. For example, Furama Resort Da Nang has just signed a cooperation agreement with a Korean resort complex, where the film "Autumn in My Heart" is located, recruiting staff... These things create an ecosystem not only for tourism but also for the Korean community to have a sustainable relationship with Da Nang City," said Mr. Nguyen Duc Quynh.

However, Da Nang City does not only have Korean tourists. After the Covid-19 pandemic, Da Nang City has had strong promotional activities, such as restarting connections to markets in the Middle East, Europe, North America, Australia, etc.

Mr. Nguyen Duc Quynh shared that the Indian market has shown good results, Indian Airlines will open flights to Da Nang City in the third quarter of 2023, and Indian tourists are gradually getting used to Da Nang City.

"Along with expanding new international markets and connecting to promote exploitation of traditional markets, Da Nang City needs to continue to have new tourism products. Besides high-quality resorts and entertainment venues, it is necessary to upgrade scenic spots and beautiful landscapes to be worthy of international tourists' expectations of a unique destination," said Mr. Nguyen Duc Quynh./.

According to data from the Da Nang Tourism Association, in 2019 (before the Covid-19 pandemic), Da Nang welcomed 1.8 million Korean visitors, accounting for about 50% of international visitors to Da Nang. Da Nang is also the most chosen destination by Koreans when traveling abroad during the peak of 2019. In the first 6 months of 2013, there were 5.7 million Korean visitors to Vietnam, of which Da Nang alone welcomed about 600,000 visitors, accounting for 10% of the whole country. During the period 2015-2019, Korea always led the international tourist market to Da Nang.

Nguyen Tu (According to Thanh Nien)

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