Building a fish sauce brand, bringing the salty taste from the islands far and wide

With the support of Women's Unions at all levels and the Department of Industry and Trade through programs to support startups, promote trade and connect product consumption in remote areas and islands, many members and women in Hai Phong are confident in developing their brands and bringing their products far and wide.

Participating in the program "Safe Countryside Market" organized by the Women's Union of Hai Phong City, the product display area of the Women's Union members of Cat Hai Town (now Cat Hai Special Zone) attracted the attention of many consumers. In particular, fish sauce products, including the high-class fish sauce Huong Vi Co Xua, Ca Thu fish sauce, and Chat Nguyen Cot fish sauce of Song Hai Seafood Company Limited owned by Ms. Nguyen Thi Van Anh, are typical products of women in Cat Hai district participating in the display, creating a unique mark for products from the sea and islands.

Born in 1972, Ms. Van Anh was exposed to the fish sauce making profession since childhood and was taught the traditional fish sauce recipe by her relatives. Working with each basket of fish, each bag of salt, learning each step from mixing salt, fermenting fish to filtering fish sauce, stirring every day, she always cherished the idea of having her own brand, bearing her personal mark and preserving the spirit of traditional Cat Hai fish sauce. After a long time working for famous fish sauce brands to accumulate experience, in 2016, Ms. Nguyen Thi Van Anh established Song Hai Seafood Company Limited.

After more than 12 months of fermenting fish, Song Hai fish sauce achieves high protein content and a unique flavor.

From familiar ingredients such as sea fish and salt purchased from the fishing grounds of Hai Phong - Quang Ninh , with traditional recipes, the ingenuity and dedication of the craftsmen, she and her colleagues have created drops of quintessential, delicious fish sauce, rich in the flavor of Cat Hai.

After more than 12 months of fish fermentation, Song Hai fish sauce has achieved high protein content and a unique flavor that is difficult to replace with any industrial product. Products such as Ancient Flavor Fish Sauce, Tuna Fish Sauce... produced by the company are loved and highly appreciated by consumers.

Leverage to take your product further

2022 marks an important turning point in the development journey of Song Hai fish sauce when the company's 5 main products are recognized as meeting 4-star OCOP standards. This is the result of serious investment, compliance with food hygiene and safety standards and modernization of the production process.

With the support of the Industrial Promotion Center - Hai Phong Department of Industry and Trade, Ms. Van Anh has invested in a reflux filling system, automatic glass bottling, heat shrink and automatic labeling, contributing to improving product quality and competitiveness in the market.

Fish sauce production process complies with food hygiene and safety standards

Currently, Song Hai fish sauce products are consumed throughout the Northern provinces such as: Hanoi, Hai Phong, Thai Binh , Bac Ninh, Quang Ninh, Lao Cai..., creating jobs for dozens of workers, mainly local women.

Accompanying women to connect and expand the market

In the journey of developing the Song Hai fish sauce brand, Ms. Nguyen Thi Van Anh and other members and women in Hai Phong are not alone. They always receive active support from local Women's Unions and Hai Phong City. Through the program of supporting startups, promoting trade and connecting product consumption. Women's Unions at all levels have organized and coordinated fairs and product introduction programs, creating opportunities for members and women to participate in displaying and promoting goods.

In addition, the Hai Phong Women's Union also identified information application as a powerful tool to help women develop the economy. In activities to support women's start-ups in the 2017-2025 period, the City Women's Union organized training courses for more than 1,000 female officials and members on "Application of AI in business", policies to support start-ups and digital technology businesses. This knowledge has helped members and women start-ups participate in booths to promote products and expand the consumer market.

Marine products in Cat Hai are reaching out to many new markets.

In recent years, the implementation of programs and policies for socio-economic development in mountainous, remote and island areas has brought Hai Phong positive results for the economy and trade of goods in the areas, promoting production and purchasing activities, forming modern and sustainable supply and consumption chains.

In order to strengthen trade promotion activities, connect with distribution systems to consume commercial products in mountainous, remote and island areas, in recent times, Hai Phong city has focused on mobilizing local businesses to actively implement trade promotion programs in rural, remote and island areas such as Vinh Bao, Tien Lang, Bach Long Vi, Cat Hai...

At the same time, Hai Phong also organizes support to bring quality products of people in coastal and island areas to localities and consume them in supermarket systems, markets, and commercial centers. Many commercial products from mountainous, remote, isolated and island areas have opened their way into reputable distribution systems nationwide and are exported to foreign markets.

Such companionship and support are the motivation for members, women like Ms. Nguyen Thi Van Anh, to continue creating quality products and elevating the traditional products of the Port City.

Quang Ninh stimulates tourism, contributing to the development of island trade

Source: https://phunuvietnam.vn/xay-dung-thuong-hieu-nuoc-mam-dua-vi-man-moi-tu-hai-dao-vuon-xa-20250807122425635.htm