Agoda's "Summer Travel Trends from Europe to Asia" report was compiled based on accommodation search data in July and August 2025, the peak tourist season in Europe.
France, the UK, Germany, Russia and Norway are the countries with the highest number of searches for travel to Vietnam this summer. Notably, Russia and Norway have replaced the Netherlands and Spain in the rankings thanks to direct flights between Russia and Vietnam, along with Vietnam's recent visa exemption policy for citizens of these two countries.
In addition to familiar markets, Vietnam also received attention from emerging European countries. Searches in Hungary increased significantly by 320% compared to the same period last year, followed by Türkiye at 288% and Poland at 153%.
These figures show that Vietnam is increasingly becoming an attractive destination across the continent.
In Vietnam, the three most popular destinations for European tourists this summer are Da Nang, Ho Chi Minh City and Hanoi. These destinations attract European tourists because of their beautiful natural landscapes, unique cultural heritage and the vibrant city life of Vietnam.
Source: https://baolaocai.vn/viet-nam-lot-top-5-diem-den-duoc-du-khach-chau-au-tim-kiem-nhieu-nhat-mua-he-2025-post403051.html
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