Building a press and media complex that plays a role in guiding public opinion

The draft Law on Press (amended) proposes to add the concept of magazine to clearly distinguish between types of press.

Along with that, the press sector, in addition to print newspapers, electronic newspapers, radio newspapers, and television newspapers, has an additional content channel of the press agency on cyberspace.

The draft also sets out strict principles for press activities in cyberspace. In the context of strong and rapid development of science and technology, amending the Press Law to build a suitable legal corridor is inevitable, helping to ensure a transparent and effective operating environment for the press; at the same time promoting the overall development of the country.

This is the general opinion of those working in journalism and communications in Ho Chi Minh City about the draft Press Law (amended).

Master Le Anh Tu, Lecturer of the Faculty of Public Relations and Communications, Ho Chi Minh City University of Economics and Finance (UEF), said that people today cannot distinguish the concepts between mainstream newspapers, magazines, electronic news sites and social networks.

Therefore, it is necessary to add the concept of Magazine to clearly distinguish between types of journalism, to clearly distinguish between types of journalism, to protect the specialization of magazines and to ensure the diversity of journalism.

In particular, in the context of difficult control of information on social networks as it is now, it is necessary to increase investment in facilities, improve equipment and technology so that official press agencies have enough capacity to compete with media agencies in the market; at the same time, focus on post-control and specific regulations to more effectively control information sources on social networking platforms.

Regarding this draft, Master Le Anh Tu proposed to include provisions to create conditions for press agencies to proactively develop the press ecosystem, exploit their own data resources, and create their own development resources.

"Press agencies should also set out regulations in the direction of expanding other business activities according to the law of press agencies; in order to create conditions for press agencies to have revenue sources to develop press activities, in accordance with the determination of press agencies as conditional business enterprises," said Master Le Anh Tu.

Regarding journalism activities in cyberspace, according to journalist Ngoc Bich, Ho Chi Minh City People's Voice, digital technology has impacted almost all fields and has had a strong and profound influence on the journalism field.

Press agencies are facing many challenges in the process of digital transformation and multi-platform development. In response to the need for comprehensive innovation in press activities in the digital age, this draft Law has included many new regulations, notably those related to press activities in cyberspace.

Types of journalism are print newspapers, electronic newspapers, radio newspapers, and press agency content channels on cyberspace.

This draft has set out strict principles for press activities in cyberspace and the responsibilities of press agencies when conducting press activities in cyberspace.

Journalist Ngoc Bich believes that information posted by press agencies on cyberspace must be posted and broadcast on the official system of the press agency, with content edited to suit cyberspace.

In addition, the addition of the press and media complex model is necessary because this is the operating model of a press agency with many types of press, with affiliated press agencies and affiliated enterprises, meeting the conditions prescribed by the Government.

When that model is established, the press agency operating under the Press and Media Group model is allowed to have a number of affiliated press agencies; has financial, labor, and salary mechanisms like an enterprise; is allowed to have affiliated enterprises or contribute capital to the enterprise.

Journalist Ngoc Bich proposed that there should be criteria for selecting qualified press agencies to operate under the model of a multimedia main press and media complex.

Among them, the main multimedia media agency must truly be a press and media complex operating in many forms and services, playing a core role in orienting public opinion; and having a specific operating mechanism./.

(Vietnam+)

Source: https://www.vietnamplus.vn/xay-dung-to-hop-bao-chi-truyen-thong-dong-vai-tro-dinh-huong-du-luan-xa-hoi-post1040950.vnp