According to GameSpot , Microsoft's move to bring Xbox exclusive games to PlayStation and other consoles marks a major shift in the company's business strategy. This move not only expands the market but also raises questions about the future of the Xbox ecosystem as well as how games will be developed and released in the future.
Xbox's multiplatform strategy brings more titles to PlayStation, expanding the market but challenging the console's exclusivity value
Former PlayStation President Shawn Layden believes that cross-platform expansion can be beneficial for Microsoft, but it also comes with risks. In an interview with YouTube channel Kiwi Talks, Layden commented: “Platform expansion increases revenue but also reduces the appeal of the Xbox system, as players are no longer limited to one ecosystem.” This means that Microsoft needs to consider short-term financial benefits and long-term strategies to maintain the value of the Xbox brand.
Microsoft has already confirmed two of its big games will be coming to the PlayStation 5 this year. Indiana Jones and the Great Circle will be coming to PS5 a few months after its Xbox and PC release, while Forza Horizon 5 is scheduled to launch on Sony’s console in 2025. The loss of Xbox exclusives could have an impact on players’ perception of the console’s value. If Xbox games are available across multiple platforms, the incentive to buy an Xbox Series X|S could be reduced.
The Forza Horizon series, which has been tied to the Xbox console, is expanding to other platforms, demonstrating Microsoft's cross-platform ambitions.
Recent data shows that Xbox Series X|S sales are lagging behind Xbox One during the same period, while PlayStation 5 continues to outsell PS4. However, Microsoft has recorded positive business results thanks to its multi-platform strategy, especially revenue from the Call of Duty brand. In December 2024, Microsoft became the number one game publisher thanks to the success of titles that are no longer limited to the Xbox ecosystem.
The question is whether Microsoft will continue to bring more games to PlayStation and other platforms. If this strategy expands, it could change the way Microsoft develops games in the future. Microsoft studios could no longer focus on making games to appeal to Xbox buyers, but instead target a broader market, as Sega did after exiting the hardware business.
While cross-platform expansion could help Xbox games reach more players, Microsoft still needs to find a way to balance short-term benefits with long-term strategy, ensuring Xbox remains relevant in a rapidly changing gaming industry.
Source: https://thanhnien.vn/xbox-mo-rong-thi-truong-voi-chien-luoc-da-nen-tang-cac-tua-game-se-ra-sao-18525020411525396.htm
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