The trend of shifting from buying to renting Tet fashion

In addition to selling drinks and snacks, Tree House store (Ward 6, Tan An City, Long An Province) also decorates miniature landscapes and rents Ao Dai for the occasion of Lunar New Year. Currently, the store has 30-40 Ao Dai in the traditional and modern style,...

Mr. Nguyen Tuan Anh (Tree House store employee) said: “The store started renting ao dai for Tet from the end of December. Customers often rent a lot on days close to Tet because the demand for taking photos increases. To fit the budget of students, the rental price only ranges from 90,000-120,000 VND/set. This year, young people prefer loose-fitting ao dai, so the store imported a lot of these models”. In addition, the store also lends customers accessories (headbands, hairpins, fans, pearl bags, scarves, etc.) without charging extra fees.

Ao dai rental service becomes popular due to consumer demand

Instead of spending a lot of money on buying clothes, Ms. Ho Nhu Quynh (Ward 1, Tan An City) chooses to rent. "Every year I rent ao dai to wear during Tet, both to save money and to change my style every year. I usually spend 200,000-300,000 VND/year on this activity" - Ms. Quynh said.

The end of the year is the peak shopping season with many promotional programs and many new collections launched on the market. Some stores offer attractive promotions such as buy 1 get 1 free; same price from only 89,000-199,000 VND/product or apply discounts according to the quantity purchased with many attractive gifts.

In addition, Tet is an occasion for customers to look for traditional and elegant products. Modernized Ao Dai and traditional Ao Dai are still the top choices.

According to Ms. Do Yen Nhi (a fashion store employee with branches in Vinh Long and Tra Vinh provinces), social networks play an important role in shaping current fashion trends.

“Clothing products often become “hot trends” on social networks first, and then thanks to this influence, many people learn about them and seek to buy them. The development of platforms such as Facebook, Instagram, and TikTok creates conditions for new designs to spread quickly, but also makes consumer trends more unpredictable,” said Nhi.

With the excitement of the pre-Tet fashion market, it can be seen that innovation and adaptation are still the "keys" for brands to conquer consumers in this period of fierce competition./.

Ngoc Han - Minh An

Source: https://baolongan.vn/xu-huong-dich-chuyen-tu-mua-sang-thue-thoi-trang-tet-a189464.html