4 trends shaping the Sales and Marketing industry in the AI-led era

VTV.vn - Experts say AI is opening a new era for the marketing industry with four trends shaping business strategies in the coming years.

VSMCamp - National Sales & Marketing Congress and CSMOSummit - Sales & Marketing Directors Summit 2025 are the largest annual events of the Vietnamese Sales and Marketing community, taking place on October 24-25 in Ho Chi Minh City . This year's event has the theme "Quantum of Sales - Technology, people and personalized experiences."

Taking place in the context of technology explosion and AI strongly influencing consumer behavior, the event not only introduces new technologies and marketing thinking, but also identifies 4 strategic trends that will shape the future of the Sales & Marketing industry.

Mr. Le Quoc Vinh shared about the quantum leap of the sales and marketing industry at the event. Photo: DVCC

Mr. Le Quoc Vinh, Chairman of Le Bros, Head of the Event Organizing Committee, commented that sales today are not just about selling products, but also about deeply understanding each need, each emotion, each touch point of the customer. Hyper-personalized and non-linear sales are the trends he mentioned first in the four guiding factors for modern businesses. If in the past, sales were a journey from recognition to closing a deal, now each customer is a separate world , "read" through behavioral, emotional and contextual data.

Thanks to AI and Big Data, brands can understand the "micro-signals" of each consumer, thereby designing distinct and seamless experiences.

According to experts, this change forces businesses to invest in data management systems, automation and artificial intelligence to understand customers at a deep level, and design more flexible, multi-channel and predictive sales journeys.

In addition, deep and immediate emotional connection with customers is also a new inevitable trend. In the era of technology, emotions are still the foundation to conquer customers. The challenge for sales and marketing people is no longer "how to sell", but how to gain trust.

Modern customers are increasingly "powerful", they are more knowledgeable, have higher expectations and are willing to leave brands if the experience is not up to standard. Therefore, the relationship between businesses and customers must be maintained continuously, emotions and data must be intertwined. This requires businesses to not only invest in tools, but also nurture empathy in the sales team, from communication, brand storytelling, to after-sales care.

As AI transforms the entire marketing and sales industry, from behavioral analysis, demand prediction, message personalization to decision support, modern businesses need " quantum data-driven decisions and advanced artificial intelligence" , turning AI into "sleepless salespeople". This is also a topic discussed at the biggest sales and marketing conference of the year.

Inspired by the concept of "quantum leap", VSMCamp & CSMOSummit 2025 points out non-linear growth strategies in the industry. The concept of "quantum data" is the exploitation of data at extremely large scale and high frequency, including behavioral, emotional, and contextual data to make accurate and instant predictions. Marketing decisions are no longer based on intuition, but are driven by data and quantitative analysis.

But the human element remains central to the industry, according to speakers at the event. Gartner surveys show that only 8% of consumers base their purchasing decisions on data-driven recommendations, while 75% still prefer to meet a human in complex purchases.

From there, the fourth trend pointed out by experts is the sales of the future – where art and science blend . Mr. Le Quoc Vinh believes that the "quantum" progress of the industry cannot rely solely on AI, but must be based on the resonance between science and art. "That is a new type of sales – the resonance between technology and human empathy," Mr. Vinh said.

If science helps businesses understand customers with data, art helps them touch their hearts – with stories, with experiences. Balancing these two elements is a sustainable direction for every brand in the AI ​​era.

Mr. Nguyen Tran Quang, FutureOne Consulting, shares about the quantum leap in the next decade. Photo: DVCC

VSMCamp & CSMOSummit 2025 brings together more than 60 domestic and foreign speakers, with a series of more than 10 discussion sessions revolving around trend-leading topics such as "AI Sales Agent - Sales staff who never sleep", "Hyper-personalization at Scale", "Shoppertainment - Conquering customers with cultural entertainment" and "Data-driven vs Emotion-driven".

With the theme "Quantum of Sales", the event aims to reshape industry thinking - where data, technology and emotions intersect to create a non-linear growth model, helping businesses break free from traditional limits.

Founded in 2016, VSMCamp - National Sales & Marketing Congress and CSMOSummit - Sales & Marketing Directors Summit are the largest annual 2-in-1 professional events in Vietnam. Each year, the event attracts more than 1,500 attendees from businesses, agencies, academia, training, and strategic consulting. Each event introduces new trends that have the meaning of leading and influencing professional activities in the following years. Therefore, the event becomes a gathering place for leading domestic and foreign experts, the latest marketing and communication technologies, as well as a meeting place for marketers.

Source: https://vtv.vn/4-xu-huong-dinh-hinh-nganh-sales-va-marketing-thoi-ai-dan-dat-100251024160526815.htm