The information about the opening of the Apple Store online in Vietnam has just been officially announced by "Apple" on its homepage. Accordingly, from May 18, users accessing the website apple.com/vn can buy products provided by Apple with an interface in Vietnamese.
The company claims that the Vietnamese online store will provide personalized service and support to customers similar to Apple Store locations around the world . Behind the online page is a team of user support experts, using Vietnamese.
“We are honored to have the opportunity to expand in Vietnam, and excited to be able to bring Apple care and support to customers with the launch of the Apple Store online,” said Deirdre O’Brien, Apple’s senior vice president of retail.
Launch of Apple Store online could be a precursor to the appearance of physical stores in Vietnam
Although there is no mention of a physical store in Vietnam, many experts and technology followers believe that this is a stepping stone to opening a traditional business location in a market of more than 100 million people. "Before opening a physical store in any market, Apple always opens an online store first to approach users step by step," said an expert.
The plan to have a physical Apple Store in Vietnam was recently revealed but no specific details were provided. When asked about the possibility of competition between Apple Stores and authorized distributor (AAR) stores, a representative of a business unit revealed that there would be "nothing to worry about" because the purpose of the Store is not to compete with dealers in sales but to provide an experience space as well as become an "official" location for customers to have more options to access the brand.
"Apple Stores were created primarily to increase brand awareness and show that Apple cares about the market, not to compete with local retailers. Dealers are always confident in their pricing policies and special promotions for their customers," AAR representative revealed.
In Southeast Asia, only Singapore and Thailand currently have physical Apple Stores, and they are also the two markets that have early sales of iPhones and many other devices manufactured by the "apple" company. With the appearance of the online Apple Store next week, Vietnamese users will likely be able to pre-order the upcoming products earlier than usual.
Source link
Comment (0)