Apple dominates global tablet market in first quarter

According to a report from market research firm Canalys, the number of tablets shipped globally in the first quarter increased 8.5% compared to the same period last year, reaching 36.8 million devices.

Experts say the growth of the tablet market is driven by the product refresh cycle of users. At the same time, demand from the educational customer group has also been continuously increasing.

Apple continues to dominate the global tablet market in the first quarter

“Apple continues to maintain its leadership in the industry, but rivals like Huawei and Xiaomi are also leveraging their diverse tablet portfolio and comprehensive IoT ecosystem to attract users,” said Himani Mukka, research director at Canalys .

Looking at the first quarter, Apple still dominated the global tablet market with a growth of 14% compared to the same period last year. The company shipped 13.7 million devices, equivalent to 35.5% of the tablet market share.

Coming in second is Samsung with 18% of the global tablet market share. The number of tablets shipped by the Korean tech giant reached 6.6 million devices, down 5.2% compared to the same period last year.

Xiaomi ranked third with more than 3 million devices shipped, accounting for 8.3% of the global tablet market share in the first quarter of 2025. Notably, Xiaomi was the company with the highest growth rate when the number of devices shipped increased by 56.1% compared to the same period last year.

The next positions belong to Lenovo (6.9% market share) and Huawei (6.5% market share) respectively.

“From early 2025, many users will choose to upgrade older devices to newer models. However, this growth will not last. The global tablet market will see slower growth, but demand for the premium segment will remain high,” said Kieren Jessop, research director at Canalys.

Source: https://baoquocte.vn/apple-thong-tri-thi-truong-may-tinh-bang-toan-cau-quy-i-318083.html