- Digitalization of tourism in Ca Mau
- The journey to digitizing tourism.
An inevitable trend in modern tourism.
Digital transformation is dramatically changing the way the tourism industry operates. Previously, tourists primarily accessed information through traditional channels; now, they can easily search for, book services, experience, and evaluate quality through online platforms. Digital technology enhances the experience through features such as digital maps, smart travel guides, virtual travel assistants, cashless payments, and multi-platform promotion. At the same time, it also presents an opportunity for tourism businesses to improve their competitiveness, expand their markets, and reach customers more effectively.
In recent years, the Department of Culture, Sports and Tourism of Ca Mau province has gradually applied digital technology to the management, operation, and promotion of tourism. Digital platforms such as smart tourism websites, social networks, digital libraries , and electronic databases have been maintained and effectively utilized, contributing to improving access to information for both locals and tourists. The application of technology in promoting the local image helps expand connectivity, bringing the image of the homeland, its people, and tourist destinations closer to domestic and international visitors.
The Cai Chanh Base Area in Ninh Thanh Loi commune – a special national historical site – has been equipped with QR code scanning boards to digitize historical event documents.
Innovating tourism promotion through digital technology.
With the increased application of information technology in management, administration, handling administrative procedures, and performing professional tasks, the Department of Culture, Sports and Tourism has effectively implemented many software and digital platforms such as: online public administrative services, museum artifact management software, smart tourism information website, and electronic library; at the same time, the department is developing and providing an open data catalog for the sector.
Mr. Ly Vy Trieu Duong, Deputy Director of the Department of Culture, Sports and Tourism of Ca Mau province, said: “Previously, tourists visiting the locality mainly focused on listening and watching when visiting tourist attractions. Now, through digital transformation, we hope that tourists will have a newer way of receiving information. When tourists come to Ca Mau, they will have an increased interactive experience and an enhanced element of exploration through virtual reality and interactive technology, so that they can better understand the historical and cultural relics in the province.”
The provincial museum has implemented an interactive screen system to provide visitors with an engaging experience when exploring the provincial museum's second facility (Bac Lieu ward). Photo: Huu Tho
Many cultural events are organized on a large scale, applying modern equipment and technological effects, enhancing the quality and attractiveness of the programs. In the field of sports, large-scale tournaments have used electronic chips to monitor and determine the performance of athletes, ensuring accuracy and professionalism. In the tourism sector, digital transformation continues to receive attention, effectively implementing models under Project 06; adding a "Virtual Tourism Assistant" feature to the camautourism.vn website, perfecting the digital platform for managing, operating, promoting tourism, and supporting tourists.
Culture and tourism must be linked to digital transformation; it is necessary to promote the digitization of data, historical relics, museums, etc. Regarding digitized maps, the goal is to ensure that tourists who have not yet visited Ca Mau can still visualize the region's attractions through websites and social media. Through images and introductory videos, tourists will gain a better understanding of Ca Mau's culture, people, cuisine, and unique destinations, thereby attracting them to experience it firsthand.
Promoting digital transformation in the tourism industry not only helps improve management efficiency and promote the local image, but also creates a modern, friendly, and attractive tourism environment, meeting the increasingly high demands of tourists in the digital age.
Ha Giang
Source: https://baocamau.vn/day-manh-du-lich-so-a129141.html
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