The Outstanding Priority Customer Service Award honors banks with outstanding products, services, policies and processes serving priority customers, ensuring the best experience and satisfaction for customers. BAC A BANK's excellent honor in this category is the result of independent evaluation and judgment by a Council of experts with extensive experience in the market, as well as votes and judgments from readers and the investor community.

During 29 years of construction and development, BAC A BANK has always focused on investing and diversifying modern financial solutions, actively applying many attractive incentive policies for individual customers, especially priority customer groups. This not only brings many benefits to customers, but is also considered a lever for the bank's business activities.
Currently, BAC A BANK is implementing many programs for priority customers such as preferential interest rates and service fees, giving gifts on the occasion of Tet, increasing opportunities to experience new products such as fresh, delicious, nutritious, completely natural TH true MILK fresh milk products, TH true Herbal, TH true FOOD herbal products... of TH Group , as well as special customer conference programs...
In addition, BAC A BANK's priority customer care service is also systematically implemented by a team of experienced and reputable specialists, so that customers can have more confidence in their choice. With a network of branches and transaction offices across 39 provinces and cities nationwide, BAC A BANK is truly bringing the most convenient experience to customers. This award is a recognition of the bank's continuous efforts in the journey to improve the quality of customer service, "not optimizing profits but optimizing benefits", bringing true happiness to the community.

Thanking the companionship of loyal customers, Mr. Nguyen Viet Hanh - Deputy General Director of Bac A Commercial Joint Stock Bank emphasized: “With the desire to "Serve customers best for development", in recent times, the Bank has improved many policies towards customer satisfaction and convenience, especially priority customers. In addition to programs and products built for each customer segment, we have implemented a number of special programs and products for priority customers who have been with the Bank for a long time - loyal customers, VIP customers of the Bank. In addition to emphasizing the outstanding features of products and services for this customer segment, we pay special attention to the experience journey of each customer. Each officer and employee of Bac A Commercial Joint Stock Bank always strives to improve service quality with a professional and dedicated attitude, so that each customer chooses to transact at BAC A BANK because of their trust and attachment to BAC A BANK".

With a product design mindset that always puts customers at the center; the chain of products, services, and programs of BAC A BANK is aimed at building to bring many optimal benefits to customers. Recently, with the launch of the completely new Super free account package (Super free combo), BAC A BANK officially applies the 0 VND category for most services, including Payment accounts and e-banking, thereby helping customers save costs effectively. In parallel, many specialized products are deployed by the bank to meet the needs of each customer group. These include special savings packages with competitive interest rate policies such as Savings for Nest Builders, Savings for the Elderly... A recent highlight is the preferential programs for parents of students in the TH School System with the BAC A BANK MasterCard international credit card product with countless attractive benefits and classy privileges such as accumulating points to redeem gifts, cashback... for cardholders.
Vietnam Financial Advisors Summit (VWAS 2023) is an event on asset management, organized for the first time by Investment Newspaper and the Vietnam Financial Advisors Community under the auspices of the Ministry of Planning and Investment . Investment Newspaper and VWA jointly organize the 2023 Outstanding Financial Management Products/Services Voting Program within the framework of this Forum. This is the first voting program conducted in Vietnam, meeting the best international practices on asset management industry awards, with clear evaluation criteria and reviewed by a Voting Council of reputable independent experts at home and abroad.
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