Binh Dinh opens the 2nd Culinary Culture Festival

VHO - On the evening of May 1, at Nguyen Tat Thanh Square, Quy Nhon City, the opening ceremony of the 2nd Binh Dinh Culinary Culture Festival 2025 took place.

The event was held in a joyful atmosphere to celebrate the 50th anniversary of the Liberation of the South and National Reunification Day (April 30, 1975 - April 30, 2025) and International Labor Day, May 1.

Ms. Do Thi Dieu Hanh, Director of Binh Dinh Department of Culture, Sports and Tourism, spoke at the opening ceremony.

Binh Dinh - a land of outstanding people, a place with a rich history and culture. In addition to the relic systems related to Sa Huynh culture, Cham temple architecture, Tay Son peasant movement... Binh Dinh also has many intangible cultural heritages such as: Traditional martial arts, folk singing, folk bai choi, folk festivals, traditional craft villages, along with famous landscapes, unique cuisines are potential for exploiting cultural tourism products.

Speaking at the opening ceremony, Director of the Department of Culture, Sports and Tourism of Binh Dinh Do Thi Dieu Hanh said that in recent years, tourism activities in the province have changed dramatically, not only contributing to increasing the proportion of the service industry in the economic structure but also marking an impressive transformation in the province's journey of sustainable development. Binh Dinh is ranked 8th out of 30 provinces and cities in terms of provincial tourism development index in 2024.

Thousands of people and tourists attended the opening ceremony of the 2nd Binh Dinh Culinary Culture Festival in 2025.

The year 2025 is of special importance - the year of acceleration, breakthrough, and completion of development goals according to the Resolution of the Party Congresses at all levels and Action Program No. 06-CTr/TU dated May 14, 2021 of the Provincial Party Committee on developing Binh Dinh tourism into a spearhead economic sector in the period of 2020 - 2025.

Therefore, Binh Dinh has increased the organization of promotional activities associated with digital transformation in tourism; developed diverse tourism products associated with natural resources, cultural characteristics of localities; new tourism products... to attract more domestic and international tourist markets to Binh Dinh.

In order for tourism to have a breakthrough development and achieve expected goals, Ms. Do Thi Dieu Hanh said that, in addition to effectively exploiting the potential and advantages of natural conditions, history, and culture of the "land of martial arts, land of literature", the province is making efforts to focus on diversifying tourism products, including exploiting the strengths of local cuisine.

At the opening ceremony of the 2nd Binh Dinh Culinary Culture Festival in 2025, visitors will enjoy the specialty of jumping shrimp pancakes from the land of Xu Nau.

In the journey of developing sustainable tourism in Binh Dinh, cuisine is an indispensable part, because the dishes not only captivate people, but also carry within them the cultural, historical and traditional stories of the land and people of Binh Dinh.

Specialties such as Bau Da wine, Huyen market spring rolls, gai leaf cakes, shrimp spring rolls, Quy Nhon fish noodles, jumping shrimp pancakes... have become "cultural ambassadors" spreading the image of Binh Dinh to all regions.

Following the success of the Binh Dinh Culinary Culture Festival in 2024, the 2nd Binh Dinh Culinary Culture Festival in 2025 will be held on an expanded, rich and attractive scale.

This festival attracted 55 registered booths, including 34 food booths with international cuisine (Thai, Korean, Japanese...).

Delegates perform the button-pressing ceremony to open the 2nd Binh Dinh Culinary Culture Festival in 2025

In particular, there are 19 booths displaying Binh Dinh culinary culture; 16 OCOP booths from 67 units of 11 districts, towns and cities in the province. In addition, 4 booths display and promote unique tourism, introducing prides such as Bau Da wine, Binh Dinh rice paper and outstanding tourism products.

According to the leader of the Department of Culture, Sports and Tourism of Binh Dinh, the unique highlight of this year's festival is the lively culinary performance space, where talented domestic and international artisans and chefs will directly demonstrate their skills in preparing traditional dishes, telling cultural and historical stories through each flavor, bringing authentic and vivid experiences to visitors.

The Organizing Committee presented flowers and certificates of recognition for the efforts and contributions of units and localities participating in booths at this festival.

“Organizing the Binh Dinh Culinary Culture Festival 2025 is not only a tourism stimulus activity according to the direction of the Ministry of Culture, Sports and Tourism, the key plan of the Provincial People's Committee, but also an opportunity for us to meet, share and connect,” said Ms. Do Thi Dieu Hanh, believing that the Festival is a place for culinary quintessence to interact and also an opportunity to strongly promote the image of Binh Dinh - a friendly land, rich in identity and constantly striving to develop.

At the same time, we hope that this Festival will leave many deep impressions in the hearts of every citizen and tourist. It is a place to connect souls who love culture and cuisine, a bridge to bring Binh Dinh closer and closer to domestic and international friends.

Chefs give lively culinary demonstrations for locals and tourists to watch.

Ms. Do Thi Dieu Hanh also invited, with all the respect and hospitality of Binh Dinh people, we hope that every step you take at today's festival will be filled with joy, every taste you experience will remain as unforgettable sweet memories.

Source: https://baovanhoa.vn/du-lich/binh-dinh-khai-mac-le-hoi-van-hoa-am-thuc-lan-thu-ii-130408.html