Businesses are leveraging deepfake technology to create relevant content, thereby increasing customer engagement and brand loyalty.
According to a report by Global Market Insights Inc, the deepfake AI market is forecast to reach $6.22 billion by 2032.
With the development of artificial intelligence (AI) and advances in the field of deep learning, deepfake technology was born.
“Deepfake” refers to fake videos , images, or audio created using AI.
The growth of the overall AI market is driven by the growing demand for personalized digital experiences.
Businesses are leveraging deepfake technology to create relevant content, thereby increasing customer engagement and brand loyalty.
The entertainment and marketing industries are leading this trend, using deepfakes to build storylines and interactive campaigns to attract attention.
However, the development of AI also poses challenges in data management. Many AI companies have difficulty maintaining and organizing data, while cross-border data storage regulations of the European Union (EU), the US and China, etc. also create barriers for AI companies that are always "thirsty" for data.
With deepfakes specifically, ongoing advances in AI and machine learning (ML) are dramatically improving the capabilities of synthetic media tools, resulting in more accurate and realistic deepfake content.
Advanced algorithms not only improve the quality of the content produced, but also enhance detection capabilities, address concerns about misinformation, and promote trust in digital media platforms.
The deepfake AI market is segmented into software and services. The deepfake software segment is dominating with a 76% market share in 2023 and is expected to exceed $4.9 billion by 2032.
The software industry is growing rapidly, focusing on user-friendly interfaces and advanced algorithms to create and detect deepfakes. As concerns about misinformation grow, so does the need for reliable detection software, driving the market further.
Cloud-based solutions are also popular due to their scalability, flexibility, and cost-effectiveness, accounting for 68% of the deepfake market share in 2023. North America leads the deepfake market in 2023, accounting for 42% of total revenue.
The United States is a pioneer in AI technology, driving investment in deepfake creation and detection. Growing concerns about misinformation and data security are driving demand for effective detection tools.
Some of the leading companies dominating the deepfake market include Kairos, Reface, Truepic, DeepBrain, Synthesia, Resemble AI, Wombo, Oz Forensics, iDenfy, and BioID.
In addition to its good uses, deepfake technology has also given rise to a number of social security issues such as video manipulation and fake news./.
Source: https://www.vietnamplus.vn/bung-no-ai-quy-mo-thi-truong-deepfake-uoc-vuot-6-ty-usd-vao-nam-2032-post999651.vnp
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