While investors are still intoxicated with technology stocks or ETFs, a quiet but powerful financial revolution is taking place right on the balance sheets of a series of global businesses.
Forget gold or foreign currencies, the next generation of treasure that CFOs are aiming for is digital assets. From bitcoin, ethereum to dogecoin, the race to build digital asset treasury has officially begun.
The total value of digital assets held by these companies has now surpassed $133.45 billion and shows no signs of stopping. No longer a daring experiment of a few daredevils, this has become a financial strategy that is being seriously considered across Wall Street.
From 'reckless gamble' to essential defensive strategy
The idea of using shareholder money to buy a volatile asset like bitcoin was once considered crazy. Now it is becoming a legitimate hedging strategy, supported by many high-profile figures.
Billionaire Mark Cuban, owner of the Dallas Mavericks basketball team, said he is “absolutely behind” the trend. He called cryptocurrencies “alternative assets that can act as a hedge.” This argument is especially strong in the context of inflation and the devaluation of fiat currencies.
Cuban's vision is shared by many other "sharks" in the market. Michael Saylor, founder of MicroStrategy (now Strategy), once made a shocking statement: "Cash is just trash - a melting iceberg."
He's made it more than just talk, he's turned his company into a bitcoin storage giant, and the results have been remarkable. Since implementing this model in 2020, the company's stock has increased by more than 2,300%.
Even legendary billionaire investor Ray Dalio, once skeptical of crypto, has acknowledged the dollar’s decline and sees bitcoin as a potential “escape route.” Bitcoin’s appeal comes not just from the story, but also from the numbers: a compound annual growth rate (CAGR) of 99% between 2011 and 2025, a performance that outperforms any traditional asset.

Businesses now hold digital assets worth more than $133 billion and show no signs of stopping (Photo: Coinflip).
Inside the "digital gold mine": Who holds the most?
According to the latest data, companies listed under the DAT (Digital Asset Treasury) model now hold a total of $133.45 billion in digital assets. This is not just buying and "HODLing", DATs are businesses that raise capital to buy, manage and even generate revenue from crypto through activities such as lending, staking or participating in DeFi.
Bitcoin remains the dominant asset, with 104 companies holding more than 1 million BTC, worth about $115.5 billion. Michael Saylor's Strategy is at the top with a massive reserve of 631,460 BTC.
With ethereum, even though only 11 companies publicly hold it, the total holdings have reached 3.4 million ETH (about $15.2 billion). This shows a shift to platform assets with strong ecosystems.
With 7 companies holding 6.49 million SOL ($1.46 billion), solana is proving popular thanks to its transaction speed and low costs, attracting businesses looking to explore applications beyond simply storing value.
The altcoin game is not limited to the three biggest names. Binance coin (BNB), dogecoin (DOGE), and even emerging tokens like hyperliquid (HYPE) or sui (SUI) have been added to the balance sheets of some companies. This shows that the market is growing in acceptance and maturity.
Warning from experts
While the cryptocurrency hoarding trend is booming, some analysts believe the “easy money” phase may be over. A report from Coinbase suggests the phenomenon may have reached a “saturation point.”
"The period of organic growth is over. We are entering a period of fierce competition where success depends on vision, differentiation and timing. Copying someone else's strategy will no longer work," the report stated.
This means that businesses cannot simply buy bitcoin and wait for the price to rise. They need a clear strategy: are they using crypto to hedge against inflation, to participate in the Web3 ecosystem, or to develop new financial products? The answers to these questions will determine who wins in the long run.
The move by major corporations to include cryptocurrencies in their reserves has moved beyond a bold experiment into a seriously considered financial strategy. It reflects a profound shift in perceptions of the value, risk, and role of digital assets in the modern economy .
The fever may have cooled, but the door to a new generation of "treasury" has opened and no business leader can ignore it.
Source: https://dantri.com.vn/kinh-doanh/ca-map-am-tham-tich-tru-tien-ma-hoa-va-con-sot-moi-o-pho-wall-20251008161536385.htm
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