Supermarkets attract customers during the holidays

The long holiday seems to mark a change in shopping habits of Nha Trang residents. While supermarkets and shopping malls are bustling with a large number of customers thanks to many attractive promotions, traditional markets are quite deserted, with a clear decrease in purchasing power.

Supermarkets are crowded thanks to deep promotions

During the recent holidays, at large shopping centers and supermarkets in Nha Trang City such as Vincom, Nha Trang Center, Go!, Lotte Mart, Co.opmart, MM Mega Market, WinMart+... the number of people and tourists coming to shop, have fun, and eat increased sharply. Before that, the units proactively prepared a variety of goods, spacious shopping spaces, and eye-catching decorations to serve the consumption needs of customers during the holidays.

Supermarkets prepare abundant fruits and vegetables.

On the evening of May 1, after more than 1 hour at Go! Nha Trang Supermarket, we recorded an increasing number of customers coming to shop, focusing on fresh food, fruits and vegetables, dried goods, and cosmetics. At the cashier counters, the supermarket always sends out notices for staff from different product lines to come to this area to help customers with their payments, but they are still overloaded. Observing the shopping carts of many customers, the carts are filled with daily consumer goods such as: Cooking oil, candy, seasoning, instant noodles, meat, fish, vegetables, fruits, shampoo, soft drinks... Go! Nha Trang Supermarket applies discounts of up to 50% on more than 1,000 products from fresh and processed foods, wines, beers, summer refreshments to fashion clothes.

Similarly, Co.opMart, WinMart+, Lotte Mart, MM Mega Market... also launched many discount programs from 10 - 50%, focusing on essential goods. Not only stimulating demand, supermarkets also combined with gifts, enhancing the shopping experience. Ms. Nguyen Phuong Uyen (Vinh Diem Trung Urban Area) shared: "Although we have a long holiday, because my children are preparing for semester exams, my family did not go on vacation but stayed at home. Therefore, my family chose to go to the supermarket to watch movies, have fun, eat and drink and take the opportunity to shop for some daily consumer goods that are deeply discounted, with many gifts to use gradually."

According to supermarkets and department stores in Nha Trang City, after Tet, purchasing power has decreased slightly, so the units proactively coordinated with suppliers to launch deep promotions during this holiday. Thanks to that, during the holiday, sales increased 3-4 times compared to normal days, sometimes increasing 5-6 times.

Traditional markets are deserted

In contrast to the bustling atmosphere at shopping malls and supermarkets, traditional markets in Nha Trang are quite deserted. In the seafood business area of ​​Vinh Hai market, which is often visited by many customers during the holidays, there are now very few customers. Prices of basic items are stable, not increasing compared to normal days. Some items such as: cobia, mackerel, squid, crab, etc. keep the old price, but still cannot attract customers. Mr. Bui Anh Tuan - an employee of Vinh Hai market management board said that people have now changed their shopping habits, they often spend their holidays going out and eating out instead of going home to cook, so purchasing power at the market has decreased.

Fresh food prices at traditional markets are stable.

The same is true at Xom Moi market and other markets. Ms. Mien, a vendor at Xom Moi market, said that in recent days, there have been few customers, even fewer than usual. Some seafood products have had to be slightly discounted to sell. On the morning of May 2, at Vinh Ngoc market, although it was past 9 o'clock, the shelves were still full of goods, with very few customers. In the seafood area, Ms. Hoa, a shrimp vendor, said that in the morning she imported 10kg of shrimp, but by the end of the market session, she had only sold about 3kg...

If in the past, traditional markets were a familiar destination for every holiday, now many people prioritize supermarkets and shopping malls to combine shopping, entertainment and dining in a comfortable, cool space. This reality reflects a clear change in the consumption habits of urban residents when the factor of convenience, shopping experience combined with entertainment services is increasingly put first during long holidays.

CAM VAN

Source: https://baokhanhhoa.vn/kinh-te/202505/cac-sieu-thi-hut-khach-dip-le-17f5338/