ChatGPT launches shopping feature to challenge Google

OpenAI launches Instant Checkout feature in ChatGPT, allowing users to shop directly while chatting and putting a lot of pressure on Google.

OpenAI just introduced Instant Checkout, which allows purchases right within ChatGPT without leaving the conversation.

This feature is powered by an AI payment protocol developed with Stripe, opening up a new direction for e-commerce.

Users in the US can now test with Etsy sellers, before expanding to over a million Shopify stores.

The chatbot will suggest products based on your needs and provide a “Buy” button to confirm the order in just a few seconds.

OpenAI claims that product results are organic, not influenced by the seller's advertising fees.

OpenAI will collect a small fee for each successful transaction, contributing to increased revenue as the company is spending billions of dollars on AI.

This feature is seen as a direct threat to the search advertising segment, which accounts for the majority of Google's revenue.

In the future, OpenAI plans to add more products to its shopping cart and expand its services globally.

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Source: https://khoahocdoisong.vn/chatgpt-tung-tinh-nang-mua-hang-thach-thuc-google-post2149057681.html