The seminar was attended by two experts, who are Sales Directors at Novotel Hanoi and Melia Hanoi hotels with extensive experience in welcoming Indian tourist groups.
This activity aims to provide tourist accommodation establishments, food establishments and tourism workers with full information and practical experience in exploiting, welcoming and serving the Indian tourist market, especially ensuring to meet the demanding culinary needs of the world's most populous market.
This is one of the solutions to develop human resources and improve the quality of tourism services in Da Nang city for tourism businesses as proposed in the Plan to develop human resources and improve the quality of tourism services in Da Nang city in 2024.
View of the seminar.
Speaking at the seminar, Deputy Director of the Da Nang Department of Tourism Nguyen Thi Hoai An said that India is one of the 10 countries with the largest number of international searches for Vietnamese tourism since the beginning of 2022. In Da Nang city, the number of Indian tourists to the city has grown strongly in recent years. After the first 8 months of 2024, Da Nang welcomed more than 135,000 visitors, accounting for 43.2% of the total number of Indian visitors to Vietnam, an increase of 55% over the same period in 2023.
"Da Nang is an increasingly popular destination, attracting Indian tourists with many diverse types of tourism, including wedding tourism, beach resorts, cultural tourism, golf tourism and shopping," Ms. An emphasized.
The Deputy Director of the Da Nang Department of Tourism also shared that in recent times, in order to enhance the exploitation of potential tourist markets and diversify tourist sources, Da Nang city has focused on implementing many promotional activities, strong communication and advertising, especially for the Indian market such as organizing tourism introduction programs in India, welcoming Indian famtrip and presstrip delegations to Da Nang to survey tourism products and services... It is expected that from October 2024, Vietjet Air will operate the Da Nang - Ahmedabad route with a frequency of 02 flights/week.
Experts share practical experiences and practical applications at tourist accommodation establishments, specifically for Indian tourists traveling in groups, groups, and individual guests...
At the seminar, experts shared practical experiences and practical applications at tourist accommodation establishments, specifically for Indian tourists traveling in groups, groups, and individual guests...
Experts say that the Indian market, despite its many cultural differences, faces many challenges in meeting the needs of customers in terms of culinary style, lifestyle, etc. However, this is a very potential market and if you understand how to serve, prepare carefully and have a clear process, have well-trained staff, speak English fluently, and have a good grasp of information, then welcoming customers will be easy and bring in a large number of customers even during off-peak tourist seasons.
To effectively exploit the Indian tourist market, tourism businesses need to proactively work directly with the market through travel agencies and contacts in India because Indian culture prioritizes face-to-face communication and direct meetings instead of by phone/email.
At the same time, tourism businesses also need to proactively participate in tourism fairs such as OTM, SATTE, BLTM, MILT ... to directly meet and discuss with tourism partners in India. Most of the Indian tourists are young, so most of them are also exploited through OTA channels.
Da Nang - The emerging "wedding tourism destination" for Indian brides and grooms.
Regarding food service, accommodation establishments can work with restaurants specializing in Indian cuisine to provide food products and services for guests (including 4 main groups: vegetarian/non-vegetarian/jain/non-pork, non-beef), it is not necessary to hire a separate chef because each region of India has a different culinary style. Therefore, hiring a separate chef is not sure to serve this entire market. At the same time, accommodation establishments can study and arrange a separate space for food service for the Indian market if the number of guests is large to facilitate the process of serving other markets at the same time.
Exchanging information and handling complaints also need to be very tactful, showing a spirit of hospitality and mutual benefit.
Once the accommodation facility has been identified to serve tourists from the Indian market, the units need to be prepared in terms of facilities, service staff and clear procedures to meet cultural differences and special requirements for culinary services, eating habits and living habits of guests./.
Source: https://toquoc.vn/chia-se-kinh-nghiem-phuc-vu-va-chuan-bi-san-pham-dich-vu-am-thuc-danh-cho-thi-truong-an-do-20240913174651749.htm
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