(Nguoi Lao Dong) - With the desire to spread the beauty of traditional Tet and promote Vietnamese culinary culture, CHIN-SU (a brand of Masan Consumer Goods Joint Stock Company) accompanies the 2021 Vietnamese Tet Festival as the main sponsor .
This is the second consecutive year CHIN-SU has participated in this program. Accompanying the Vietnamese Tet Festival, CHIN-SU hopes to spread to Vietnamese people living in the country as well as abroad a love and pride for the unique culinary culture that the whole world cherishes.
The Vietnamese Tet Festival will take place until January 24, open to the public at Le Van Tam Park (HCMC). For the second year participating in the program, CHIN-SU brings a culinary space of 3 regions along with performances, exchanges with idols, enjoying delicious dishes and many attractive gifts.
Masan "launches" CHIN-SU East Sea Anchovy fish sauce
Fish sauce is the "national spirit" spice in Vietnamese family meals, especially during Tet. For Vietnamese people living abroad, a bowl of fish sauce is indispensable on the Tet meal tray, reminding them of the taste of their homeland. Therefore, it is no coincidence that the CHIN-SU Anchovy Fish Sauce miniature landscape was placed in a prominent position at the Festival and attracted the attention of many visitors because of its rich flavor and eye-catching design. True to its name, CHIN-SU Anchovy Fish Sauce is brewed from the quintessential products of the East Sea - fresh anchovies and pure salt, creating a delicious fish sauce that completes Vietnamese meals.
Ms. Bui Thi Nga (District 1, Ho Chi Minh City) said: "I am very touched when fish sauce is respectfully presented at the Vietnamese Tet Festival. This is a way to cherish and preserve the quintessential products of our country, as well as affirm the pride of Vietnamese culinary culture - fish sauce".
Along with the premium spice products: CHIN-SU Anchovy Fish Sauce, CHIN-SU Double Spicy Chili Sauce and CHIN-SU 25 Nutrient Seasoning Powder, many other Masan brands such as Red Ruby beer, Wake-up 247 energy drink, Omachi noodles, Kokomi, Ponnie sausage, Cowboy Heo, B'fast nutritional cereal, MEATDeli chilled meat also participated in the Vietnamese Tet Festival with vibrant and colorful booths, bringing a culinary space bursting with flavors and a joyful atmosphere in the first days of Spring.
Honoring Vietnamese cultural and culinary values
Another highlight of the festival that cannot be missed is the culinary miniatures of 3 regions: Hanoi Pho - Hoi An Bread - Saigon Snack Street. In particular, the magical restaurant Mlem Mlem in the song of the same name by Min, Justatee and Yuno Big Boy will also "come to life" at this festival. During the golden hours of 11am - 12pm and 6pm - 7pm throughout the festival days, this is where culinary "fans" can experience delicious Tet dishes. When taking photos at the miniatures, visitors have the opportunity to collect stamps and receive attractive gifts. In particular, singers Min, Justatee, Yuno BigBoi, and Hoa Minzy will be present and interact with the audience from 5pm - 7pm on January 23 - 24 (Saturday and Sunday).
Ms. Dinh Hong Van, representative of the main sponsor, said: "With the mission of "Serving consumers", Masan Consumer in general and CHIN-SU in particular always strive to provide quality and safe products to nearly 100 million Vietnamese people. In addition, we wish to contribute to introducing Vietnamese culture to the world, especially culinary culture, and bring a meaningful playground for people during the Tet holiday, especially when we have strongly overcome a difficult year due to the impact of the Covid-19 epidemic."
TET FESTIVAL 2021 is co-organized by the Vietnam Culinary Culture Association in collaboration with the Department of Tourism and the Department of Industry and Trade of Ho Chi Minh City to honor the cultural and culinary values of Vietnam. The Festival Organizing Committee said that the program focuses on giving families, especially children and young people, the opportunity to experience the traditional Tet holiday, learn more about the meaning of rituals, customs and stories of Tet such as the incense offering ceremony to pray for ancestors, the New Year's Eve ceremony, the story of Lang Lieu about the origin of Banh Chung and Banh Day, the interesting story of the Tet pole. TET FESTIVAL 2021 will have 4 main contents revolving around the experiences of tourists including: Watching Tet, Eating Tet, Playing Tet and Tet Market. The festival is open to the public, expected to welcome nearly 100,000 visitors from January 21 to January 24.
The Vietnamese Tet Festival will take place until January 24, open to the public at Le Van Tam Park (HCMC). For the second year participating in the program, CHIN-SU brings a culinary space of 3 regions along with performances, exchanges with idols, enjoying delicious dishes and many attractive gifts.
Masan "launches" CHIN-SU East Sea Anchovy fish sauce
Fish sauce is the "national spirit" spice in Vietnamese family meals, especially during Tet. For Vietnamese people living abroad, a bowl of fish sauce is indispensable on the Tet meal tray, reminding them of the taste of their homeland. Therefore, it is no coincidence that the CHIN-SU Anchovy Fish Sauce miniature landscape was placed in a prominent position at the Festival and attracted the attention of many visitors because of its rich flavor and eye-catching design. True to its name, CHIN-SU Anchovy Fish Sauce is brewed from the quintessential products of the East Sea - fresh anchovies and pure salt, creating a delicious fish sauce that completes Vietnamese meals.
Ms. Bui Thi Nga (District 1, Ho Chi Minh City) said: "I am very touched when fish sauce is respectfully presented at the Vietnamese Tet Festival. This is a way to cherish and preserve the quintessential products of our country, as well as affirm the pride of Vietnamese culinary culture - fish sauce".
Along with the premium spice products: CHIN-SU Anchovy Fish Sauce, CHIN-SU Double Spicy Chili Sauce and CHIN-SU 25 Nutrient Seasoning Powder, many other Masan brands such as Red Ruby beer, Wake-up 247 energy drink, Omachi noodles, Kokomi, Ponnie sausage, Cowboy Heo, B'fast nutritional cereal, MEATDeli chilled meat also participated in the Vietnamese Tet Festival with vibrant and colorful booths, bringing a culinary space bursting with flavors and a joyful atmosphere in the first days of Spring.
Honoring Vietnamese cultural and culinary values
Another highlight of the festival that cannot be missed is the culinary miniatures of 3 regions: Hanoi Pho - Hoi An Bread - Saigon Snack Street. In particular, the magical restaurant Mlem Mlem in the song of the same name by Min, Justatee and Yuno Big Boy will also "come to life" at this festival. During the golden hours of 11am - 12pm and 6pm - 7pm throughout the festival days, this is where culinary "fans" can experience delicious Tet dishes. When taking photos at the miniatures, visitors have the opportunity to collect stamps and receive attractive gifts. In particular, singers Min, Justatee, Yuno BigBoi, and Hoa Minzy will be present and interact with the audience from 5pm - 7pm on January 23 - 24 (Saturday and Sunday).
Ms. Dinh Hong Van, representative of the main sponsor, said: "With the mission of "Serving consumers", Masan Consumer in general and CHIN-SU in particular always strive to provide quality and safe products to nearly 100 million Vietnamese people. In addition, we wish to contribute to introducing Vietnamese culture to the world, especially culinary culture, and bring a meaningful playground for people during the Tet holiday, especially when we have strongly overcome a difficult year due to the impact of the Covid-19 epidemic."
TET FESTIVAL 2021 is co-organized by the Vietnam Culinary Culture Association in collaboration with the Department of Tourism and the Department of Industry and Trade of Ho Chi Minh City to honor the cultural and culinary values of Vietnam. The Festival Organizing Committee said that the program focuses on giving families, especially children and young people, the opportunity to experience the traditional Tet holiday, learn more about the meaning of rituals, customs and stories of Tet such as the incense offering ceremony to pray for ancestors, the New Year's Eve ceremony, the story of Lang Lieu about the origin of Banh Chung and Banh Day, the interesting story of the Tet pole. TET FESTIVAL 2021 will have 4 main contents revolving around the experiences of tourists including: Watching Tet, Eating Tet, Playing Tet and Tet Market. The festival is open to the public, expected to welcome nearly 100,000 visitors from January 21 to January 24.
Source: https://www.masangroup.com/vi/news/masan-news/Chinsu-mangs-khong-gian-am-thuc-3-mien-den-Le-hoi-Tet-Viet.html
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