Travis Kelce celebrates with Taylor Swift after a game in Baltimore, Maryland on January 28, 2024 - Photo: AFP
Rugby has long been associated with a fashion image. Sports lovers with aesthetic taste often lean towards tennis with elegant white outfits on the court, attracting many celebrities such as Meghan Markle or the Hadid sisters.
Basketball is also a big player in the fashion industry, creating more style icons from Dennis Rodman to Angel Reese than any other sport .
Most recently, the “blokecore” trend (football shirt and striped pants trend) and the fashion wave from the F1 racing tournament have made the fashion community on TikTok crazy.
From left to right: basketball, blokecore and tennis fashion trends that have been making waves in recent years - Photo: Vogue/ Naver/ Instagram Hailey Bieber
Meanwhile, football - the sport considered the "national spirit" of America - has been almost out of the fashion game for decades, since the heyday of the Dallas Cowboys cheerleaders in the 1970s.
However, that is gradually changing thanks to the appearance of Taylor Swift and the attractive WAG (wives and girlfriends of footballers) style wave that she is spreading.
Just one year after the love story between Kansas City Chiefs player Travis Kelce and "queen of pop" Taylor Swift took social media by storm, football fashion has taken a distinct turn.
Some of Taylor Swift's standout outfits when cheering on her boyfriend in a football game - Photo: Harper's Bazaar
Lara Krug, the Chiefs' marketing director, said the team's fan base is growing rapidly, especially among women.
“Currently, 57% of the team’s followers are women. That’s much higher than the league average of 46%, and it’s a very clear sign that our fandom is expanding,” Krug said.
A Boost for American Football Fashion
According to InStyle , the significant shift in fan base is not only reflected on the Kansas City Chiefs' social media platforms, but also reflected in merchandise sales, which have grown steadily year over year.
Her new, tasteful and well-paid fans are largely inspired by the fashion style Taylor Swift wears when cheering on her boyfriend in a competition.
The jacket Taylor Swift wore to cheer on the Kansas City Chiefs' Wild Card game in early 2024 has gone viral on social media - Photo: Brittany Mahomes/Instagram
In January 2024, when Taylor Swift appeared at the Kansas City Chiefs' Wild Card game wearing a custom-designed "Kelce" jacket, the item immediately sold out.
The bright red puffer jacket not only became the center of attention but also made designer Kristin Juszczyk's name shine, from someone who mainly did business on Instagram to a prominent face in the sports fashion industry.
That viral surge was largely thanks to the Swifties' passionate fanbase, but it made one thing clear: Just a year ago, football fashion was still a wild card.
Off Season Football Fashion Brand - Photo: Off Season
In September 2024, designer Kristin Juszczyk and co-founder Emma Grede — the entrepreneur behind hit brands like Good American, Skims, and Safely — launched the football apparel label Off Season.
“We saw a huge opportunity to combine fashion with football, creating pieces that are not only stylish on game day, but also easy to wear and fashionable even when not at the stadium,” Kristin Juszczyk shared.
Kristin Juszczyk and Emma Grede’s gamble is starting to pay off. Earlier this year, Alex Cooper, the popular host of the podcast “Call Her Daddy,” wore a Philadelphia Eagles jacket from Off Season to cheer on his favorite team.
Alex Cooper (right) - famous host of the podcast "Call her daddy" - wears a Philadelphia Eagles jacket from the brand Off Season - Photo: Off Season
Off Season's signature puffer jackets are sold out in most women's sizes, and the version worn by Alex Cooper is also sold out.
The brand also recently launched a special vest collection for the Super Bowl and is preparing to expand its product line in the near future.
Luxury brands also join in
Off Season isn’t the only name combining fashion and sports cheerleading. The NFL is really “trendy” for Fall 2024, with luxury brands continuing to launch unprecedented collections.
In September 2024, Veronica Beard launched a line of signature Dickey jackets, color-coordinated by team, priced up to $998. Todd Snyder introduced a series of jackets inspired by the classic varsity style of American high school.
Todd Snyder's jacket, Lele Sadoughi's purple velvet headband and Veronica Beard's dickey jacket are all inspired by football - Photo: Vogue
Meanwhile, Lele Sadoughi - an accessory brand loved by many fashion editors - is also in the game, with purple velvet headbands for Vikings fans or Green Bay Packers scrunchies embellished with delicate decorative charms.
Rugby fashion even made its way onto the runway when designer Tory Burch presented a series of rugby jersey-inspired dresses at her Fall/Winter 2025 show in September 2024.
It can be said that thanks to the influence of Taylor Swift and the innovative spirit of young people, football fashion is becoming an exciting new trend, opening up fertile ground for both fans and designers to freely create.
Source: https://tuoitre.vn/chuyen-tinh-taylor-swift-va-travis-kelce-tao-con-sot-thoi-trang-bong-bau-duc-20250602115009947.htm
Comment (0)