Announcing the crown of Miss Vietnam Ethnic Tourism 2025 and choosing the 30 most beautiful contestants

The organizing committee of the Miss Vietnam Ethnic Tourism 2025 contest has just held a preliminary round in Hanoi to select 30 excellent contestants and announce the crown of the contest.

Announcing the crown for the new Miss named "Purple Ban Flower". Photo: Organizing Committee.

The crown for the new Miss is called “Purple Ban Flower”. According to the explanation of the Organizing Committee, the image of purple Ban flower represents the pure beauty, loyalty and regenerative power of Vietnamese women. The “Purple Ban Flower” crown was created by GAM International Joint Stock Company (a unit operating in the field of appraisal, training and trading of gold, silver and precious stones) based on inspiration from the Ban flower blooming in the Northwest mountains and the image of the phoenix - a symbol of prosperity and revival.

The focal point of the crown is the stylized phoenix head, delicately combined with blooming purple bauhinia petals, creating a symbol of the harmony between power, love and the gentle beauty of ethnic girls. From that center, the lines and motifs rise up like phoenix wings flying in the sky, expressing the aspiration to rise, the pride and the strong vitality of Vietnamese culture. The base of the crown simulates the shape of winding terraced fields - symbolizing the diligence, intelligence and spirit of harmony with nature of the highland people.

Head of the Organizing Committee Dam Huong Thuy takes photos with the judges and guests. Photo: Organizing Committee.

On the brilliant gold background of precious metal, the purple-pink stones resemble the color of Bauhinia flowers in the Northwest sunset, carrying a message of love, faith and lasting courage.

The “Purple Ban Flower” crown not only honors the beauty, intelligence and soul of Vietnamese women, but is also a symbol of national pride, associated with the mission of Miss Ethnic Tourism Vietnam 2025 - spreading cultural quintessence, connecting tourism and promoting the image of an elegant, kind and colorful Vietnam to international friends.

Associate Professor Dr. Nguyen Ngoc Khoi, representative of GAM International Joint Stock Company - the crown designer of the contest, shared: "The purple Ban flower crown is not only a reward for the new Miss, but also a symbol of the intersection between tradition and modernity, between national cultural heritage and contemporary crafting art. We hope that the crown will not only help the new Miss shine, but also spread the message of love for the homeland, national pride and the desire to promote the image of Vietnam to the world ."

The organizers and contestants participated in the preliminary round.

Immediately after the "Purple Bauhinia" crown announcement ceremony is the preliminary round of the contest. The jury includes: People's Artist Lan Huong - Head of the jury; members: Doctor of Anthropometry Vu Thi Thu Huong, journalist Ngo Ba Luc, Ambassador of Peace Saleem Hammad...

In the preliminary round, the contestants performed, introduced themselves and answered the judges’ interview questions. According to the evaluation, many contestants had thoroughly researched and demonstrated the beauty of their national identity to “convince” the judges about their ethnicity and hometown.

The preliminary round took place in Hanoi, the judges selected 30 contestants to move on to the next round. Photo: Organizing Committee

After the preliminary round, the Organizing Committee selected 30 contestants to enter the "Common House" and participate in four reality TV episodes, filmed in Moc Chau. The journey to find the crowned face is organized in the form of a reality TV show. The contestants will experience and demonstrate their abilities through many different situations in activities of discovery, cultural exchange and participation in the lives of indigenous people. In particular, each contestant will undertake a charity project, responsible for presenting the meaning and directly implementing the project. Through this, they not only reveal their own abilities and personalities but also understand and honor the cultural values ​​and beauty of the people of Vietnam's ethnic groups.

Candidates show their national identity. Photo: Organizing Committee

Candidates will demonstrate their cultural and intellectual understanding in the preliminary round.

Master Dam Huong Thuy, Head of the Organizing Committee, said that the application of reality TV format will highlight the criteria, goals and values ​​that the contest aims for. Each broadcast episode will become a vivid film promoting the image of local tourism, while introducing to domestic and foreign audiences the diverse beauty and rich identity of 54 ethnic groups in Vietnam.

The activities and the Final round of the competition will take place in Moc Chau, Son La. The Final Night is expected to take place in mid-November 2025.

The Miss Vietnam Ethnic Tourism Contest 2025 was held for the first time with the mission of honoring the beauty, intelligence and bravery of women from 54 Vietnamese ethnic groups in the harmony between tradition and modernity; at the same time promoting the cultural values, tourism and identity of 54 ethnic groups to international friends. The contest is expected to become a bridge to preserve and promote cultural heritage, while promoting the sustainable development of green tourism and community tourism - inevitable trends of the times.

The Organizing Committee affirmed that the contest not only finds a new Miss, but also selects "cultural and tourism ambassadors" who possess intelligence, courage, compassion, and the ability to positively inspire the community. At the same time, it creates a professional and humane playground, thereby encouraging the young generation to be proud, preserve and promote national identity.

The highlight of this year’s competition is the spread of culture. Contestants will have the opportunity to express their national identity through language, costumes, arts and traditional customs; connecting tourism and the community. The competition will have many practical activities at cultural and tourist destinations, connecting contestants with the community, so that each round of the competition is oriented towards sustainable development.

Source: https://hanoimoi.vn/cong-bo-vuong-mien-cuoc-thi-hoa-hau-du-lich-dan-toc-viet-nam-2025-va-chon-30-thi-sinh-dep-nhat-719252.html