Hanoi After four days, the Vietnam International Travel Mart (VITM) earned 180 billion VND, four times higher than last year's event, with many companies' revenue exceeding expectations.
On the afternoon of January 14, the organizing committee of VITM 2024 announced that the revenue from tourism product sales at the fair reached 180 billion VND; 92% of participating businesses achieved their target and 5.4% exceeded their expected target. The activities at the fair achieved 91.9% satisfaction from participants and 81% of units committed to return next year.
According to a survey by VnExpress , most of the units were satisfied with the results obtained at the fair. Best Price achieved revenue of 5 billion VND, Flamingo Redtours achieved 16 billion VND, Hoang Viet Travel estimated to reach about 2.5 billion VND or Vietravel reached 20 billion VND after only two days - the initial target was 18 billion VND after four days.
VITM 2024 with 480 booths from 700 units, attracted 80,000 visitors to visit and shop. In addition to sales, 23 tourism promotion activities were also organized within the framework of the fair and 12,000 appointments on the sidelines of the fair. Ms. Tran Thi Bao Thu, Marketing - Communications Director of Vietluxtour Travel, said that through more than 50 appointments at the fair, about 40% of partners have planned with the company to survey actual products and services to promote framework contracts.
According to the reporter, the last two days witnessed a much larger number of visitors than the first two days because on weekends, tourists have more time. Visitors focused on tours to China and Thailand, with little interest in domestic tours or individual products and services such as airline tickets.
On the morning of April 13, Ms. Thanh Ha, 64 years old, and two friends came to VITM to find a summer tour. After consulting, they shook their heads because domestic tourism products did not have satisfactory prices. Ms. Ha shared that a round-trip flight ticket to Da Lat in May costs about 3.8 million VND per person, about a million VND higher than she expected.
"Domestic travel prices are too high, and I can't afford to buy them because they depend on airfare," she said, adding that she is considering international products to Singapore or Malaysia.
Visitors to the fair on the morning of April 13. Photo: Tu Nguyen
Hoang Minh, a representative of a travel agency with a booth, shared that customers came in to ask about plane tickets and then "turned away" when they learned that round-trip tickets from Hanoi to Nha Trang in June cost about 5 million VND, and to Da Nang about 4 million VND.
Mr. Bui Thanh Tu, Marketing Director of Best Price, confirmed that customers mainly bought tours to China and Thailand, with low to medium prices, and domestic sales were poor. High-priced tours such as those to Europe were difficult to close right at the fair because customers needed more time to consider. Similarly, a representative of Hoang Viet Travel said that after four days, domestic products only accounted for 25% of revenue, while tours to China accounted for 35%, and markets such as Japan, Europe, and the US contributed 40%.
Vietluxtour said that the foreign tour market was bustling from the first day of the fair, most notably Asian tours priced from 7 to 15 million VND such as Thailand, Singapore, Malaysia, Taiwan. European, American, Australian routes with a package price of 50-65 million VND per person, a visit time of 7-10 days, were also requested by many tourists for visa consultation, which could be finalized after the fair.
After three days, Flamingo Redtours sold the best Northeast Asian routes such as Japan and Korea thanks to good prices at the fair such as Seoul - Nami - Everland 5 days reduced from 16 million VND to 12.5 million VND; Tokyo - Fuji - Nagoya - Kyoto - Osaka tour price is 16.9 million VND, 1 million VND lower than the original price. On the first day, the company's domestic and international tour sales ratio was 70% - 30%.
Or Trang An Travel only brings to the fair domestic tourism products by road such as trains to Quang Binh, cars to Ha Long, Sam Son, Nghe An, the rest are all foreign tours. Some units offer prices of about 3 million VND for a combo of air tickets and 4-star hotels from Hanoi to Da Nang. However, the tour departs in September, which is the low season, so it does not meet the summer travel needs of customers.
Mr. Tran Quyet Thang bought a tour to Korea for nearly 11.3 million VND on the first day of attending the fair. Photo: Tu Nguyen
This year, travel agencies have noticed that Vietnamese customers have many changes in consumer behavior such as clear needs, quite knowledgeable about the products they plan to buy, analyzing and comparing tour prices and quality, not only paying attention to price, and at the same time tending to register for peak season tours (holidays, Tet) early, about 2-3 months before departure date to get good prices.
Vietluxtour Travel recorded a large number of customers sending information requesting consultation and purchasing promotional products of VITM fair via online channels. This suggests more ideas to enhance online commercial business methods to diversify service business forms before, during and after the fair, to increase attractiveness and stimulate demand. The online platform also creates a new competitive environment because in addition to price, reviews of service quality and brand reputation are important factors to create trust for customers.
Tu Nguyen
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