The "Identity" contest strongly spreads cultural values in the digital environment.

The “Identity” contest is organized by the Ministry of Culture, Sports and Tourism in collaboration with VTC Multimedia Corporation to encourage the community to learn, preserve and promote national cultural identity; at the same time, promote the image of the country and Vietnamese people to the world in the digital age.

On August 15, in Hanoi, the Ministry of Culture, Sports and Tourism launched the “Identity” Contest. This is one of the activities towards the 80th anniversary of National Day September 2 and the 80th anniversary of the Cultural Sector’s Traditional Day.

The organizers said that this is not only a contest but also an opportunity for every Vietnamese person to continue writing the glorious story of the nation in the language of the digital age.

The organizers talked to the press about the "Identity" contest.

Through the use of digital media platforms and artificial intelligence (AI) applications, the contest will contribute to strongly spreading Vietnamese cultural and spiritual values to the domestic and international communities. The contest aims to encourage and mobilize the broad participation of the community in learning, preserving and promoting Vietnamese cultural identity; contributing to promoting the image of the country and Vietnamese people to the world ; creating an environment for the community to express their love for their homeland and country through forms of expression suitable for the digital age trend.

Speaking at the launching ceremony, Mr. Chu Tien Dat - Chairman of the Board of Members of VTC said that in the context of deep integration, the digital environment is not a threat but the most powerful tool to approach, renew and spread Vietnamese culture to young people. He believes that young people will be the pioneering force to bring Vietnamese cultural identity to "live" strongly in the digital space, with creativity and appeal. The Organizing Committee hopes that "Identity" will become a meaningful communication highlight, arousing national pride, love for Vietnamese culture and connecting domestic and international communities through modern, fair and creative platforms.

The launching ceremony was attended by many public service units and central and local press agencies.

The contest is open to all Vietnamese citizens and foreigners living, studying and working in Vietnam, regardless of age, gender or occupation. The contest consists of two parts. The Vodcast “Identity Dialogue” encourages the creation of short videos sharing experiences, stories and unique perspectives on Vietnamese culture; the multiple-choice test “Understanding Identity” tests knowledge of history, culture, art, tourism and outstanding achievements of the industry.

The contest takes place online on the website www.bansac.vn.

The total prize value is up to hundreds of millions of VND, including many categories for excellent Vodcast works, high votes and outstanding quiz results, along with attractive secondary rewards. Vodcast works are received from August 15 to 25; voting and knowledge test from August 28 to September 6.

Source: https://cand.com.vn/van-hoa/cuoc-thi-ban-sac-lan-toa-manh-me-cac-gia-tri-van-hoa-tren-moi-truong-so-i778135/