Lo Lo Chai (Tuyen Quang province) was recently voted as one of the most typical community tourism villages in the world . Photo: P. Sy
Ore seam for tourism development
Along with that, the ethnic minority and mountainous areas of our country also have many handicraft products, many souvenirs that are loved by foreign tourists such as brocade with many eye-catching motifs reflecting the daily life of Vietnamese people, rich culinary specialties... In addition, this is also the place that preserves long-standing traditional games and festivals, unique songs and dances of each ethnic group... Besides, each ethnic group has its own culture, customs and lifestyle. Those values are attractive cultural tourism resources, the basis for building unique tourism products.
In fact, in many localities, people have effectively promoted the original cultural values of the locality to do tourism and develop the economy. For example, Lo Lo Chai village in Tuyen Quang. This is a village where the local people have effectively exploited their own ethnic identities to do tourism. Thanks to that, the economy has developed and the culture has been preserved.
After many years of development, the attractiveness of tourism in ethnic minority areas is gradually increasing, the value of many tourism resources is being strongly exploited. It can be affirmed that community tourism has become one of the favorite types of tourism for tourists when coming to the northern mountainous provinces such as Phu Tho, Tuyen Quang, Lao Cai...
Associate Professor, Dr. Nguyen Thi Song Ha - Academy of Social Sciences, Vietnam Academy of Social Sciences commented: In the current context, ethnic minority culture has many opportunities to become an important resource and capital for development, creating new livelihoods for people, gradually eliminating hunger and reducing poverty.
Sharing the same view, Prof. Dr. Bui Quang Thanh - Vietnam Institute of Culture, Arts, Sports and Tourism said that Vietnam has been possessing huge treasures of tangible and intangible cultural heritage. These are endless natural and human resources for developing cultural tourism in a harmonious and sustainable way. There are sufficient conditions to exploit, create and develop cultural industries in general and create uniqueness and attractiveness for cultural tourism products typical of ethnic minorities in particular, in the conditions of cultural and international economic integration, present and long term.
There needs to be clear direction.
Despite possessing great potential, according to experts, tourism in ethnic minority and mountainous areas has not developed commensurately. In fact, only a few destinations have exploited the natural values and indigenous culture to form products to serve tourists stably over the years. However, in these very places, the risk of identity fading begins to appear because the work of cultural preservation and environmental resource protection has not been carried out systematically or there is a lack of fundamental solutions.
That is why, up to now, Vietnam has not had a unified brand for ethnic minority cultural tourism. Each locality does it separately, without an overall brand strategy, leading to dispersion and weak recognition. Many models have not attached their brand to the ethnic community that owns the culture. National tourism strategies mention community tourism and cultural tourism, but there is no strategy to build a separate brand for ethnic minority cultural tourism.
Dr. Trieu Thi Nhat - Faculty of Tourism Management and International Languages, Hanoi University of Culture, said that in order to continue promoting values, preserving them in association with tourism development, it is necessary to strengthen the coordination between functional sectors, cultural entities and each tourism product exploitation unit, organize selection, introduce them in a systematic, easy-to-understand, and highlight-oriented manner, with suitable performance spaces, contributing to promoting more unique cultural features of the locality to tourists, thereby creating attractiveness and enhancing the value of tourist destinations. Therefore, it is necessary to enhance the role of stakeholders, in which the three main pillars in the process of building and developing cultural tourism products in ethnic minority areas are the Government - businesses - people. These are three important components that determine the success or failure of tourist destinations.
According to Dr. Tran Huu Son - Director of the Institute for Applied Research on Culture and Tourism, developing community tourism in ethnic minority areas is an important driving force for building new rural areas, contributing to hunger eradication and poverty reduction. However, to be effective, localities must promote ethnic cultural identity to build tourism products with specific characteristics suitable for each region, not develop community tourism in a "mass" way but need to develop in a sustainable direction with selective planning.
On the other hand, Mr. Son believes that developing community tourism requires research to build attractive tourism products suitable for each type of tourist. These tourism products must have their own identity based on tourism resources in each locality, avoiding the current "similar" situation. It is necessary to focus on the benefits of local people, pay attention to the capacity of tourist destinations to limit overload, and not chase after the number of tourists to increase revenue...
Source: https://bvhttdl.gov.vn/de-du-lich-vung-dan-toc-thieu-so-phat-trien-ben-vung-20251125144704366.htm
Comment (0)