On the afternoon of February 19, Mr. Dinh Van Thieu - Vice Chairman of Khanh Hoa Provincial People's Committee chaired a meeting to listen to a report on the development of a plan to implement the Khanh Hoa tourism development strategy for the period 2025 - 2030, with a vision to 2045. Attending the meeting were representatives of Vingroup Corporation, Gratiya Company (a consulting unit from Dubai, UAE) and leaders of departments, branches and localities of the province.
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| Vice Chairman of the Provincial People's Committee Dinh Van Thieu chaired the meeting. |
With the desire to contribute to raising the level of Khanh Hoa tourism, Vingroup Corporation invited Gratiya Company (a unit with experience in implementing tourism strategies in Dubai and many countries around the world ) to advise on the development of the Khanh Hoa tourism development strategy plan for the period 2025 - 2030, with a vision to 2045. At the meeting, a representative of Gratiya Company said that the company had surveyed 60 locations in the province, interviewed more than 40 opinions in both the private and public sectors, collected data from the tourism industry and related industries, thereby assessing the current status of Khanh Hoa tourism development (phase 1 of the plan).
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| Gratiya Company representative reports on the plan. |
According to Gratiya's assessment, Khanh Hoa has rich natural resources and heritage, along with high-class tourist areas in green spaces; however, Khanh Hoa tourism has not developed sustainably due to its dependence on the Korean tourist market (accounting for 50% of international visitors to the province), low room rates, short length of stay compared to famous tourist destinations in Southeast Asia (such as Phuket, Bali), lack of impressive brand positioning strategy... Accordingly, the consulting unit proposed 6 priority strategies to develop Khanh Hoa tourism in the coming time: Diversifying the tourist market; Developing diverse tourism products and services; Promoting Khanh Hoa tourism brand to new heights; Investing in human resource development; Leading position in green and sustainable tourism; Accelerating digital transformation in tourism activities. In addition, the consulting unit shared some experiences in developing and enhancing tourism in Dubai, UAE, etc. At the meeting, the leader of the Department of Tourism asked the consulting unit to clarify more about the implementation solutions and funding sources to carry out priority tasks in the coming time.
Speaking at the meeting, Vice Chairman of the Provincial People's Committee Dinh Van Thieu highly appreciated the report of the consulting unit Gratiya, especially for frankly pointing out the limitations of Khanh Hoa tourism, as well as proposing priority strategies to promote sustainable development of Khanh Hoa tourism. Mr. Thieu basically agreed with the draft plan proposed by the consulting unit; at the same time, he requested the consulting unit to receive comments from departments and branches to complete the plan, in which it is necessary to supplement the orientation of tourism development in Truong Sa, propose financial resources to implement the tasks in the plan...
According to the Department of Tourism, with the recent high growth, the provincial leaders have directed the Khanh Hoa tourism industry to adjust the tourism development targets for the period 2025 - 2030. Accordingly, Khanh Hoa currently sets a target of welcoming more than 21.1 million overnight guests by 2030, including more than 10.5 million international visitors, with tourism revenue reaching 121,830 billion VND.
News and photos: XUAN THANH
Video: LE NA
Source: https://baokhanhhoa.vn/du-lich/202502/de-xuat-6-chien-luoc-uu-tien-de-phat-trien-du-lich-ben-vung-3a1486e/
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