Vietnamese businesses focus on building brands

Consumers choose to buy Vietnamese branded products at a supermarket in Bien Hoa city. Photo: H.Quan

In order to honor and promote the brand and image of Vietnam in the context of international economic integration, from 2008 to present, April 20 every year has been chosen as Vietnam Brand Day.

Elevating core values

The context of increasingly deep integration requires domestic enterprises to change their thinking, promote product research and development, focus on service quality, create their own brand...

In recent times, many Vietnamese brands have affirmed their reputation in the domestic and international markets. In particular, production has focused on developing on the basis of science and technology, aiming to build a prestigious brand, high-quality services and products. Enterprises increasingly focus on applying high technology to production, focusing on digital transformation to improve productivity and competitiveness in the market.

Recently, many enterprises in Dong Nai have paid more attention to developing brand value in a professional manner, actively expanding product promotion channels, and promoting trade connections. Thereby, contributing to increasing coverage and brand recognition to domestic consumers, as well as expanding export markets.

Chairman of the Association of High-Quality Vietnamese Goods Enterprises Vu Kim Hanh said that, in the face of the current volatile world economic situation, domestic enterprises, especially those with long-standing brands, need to quickly review changes in consumer behavior to adapt promptly. Enterprises that already have a market cannot lose the market because they are slow in digital transformation, technology application, artificial intelligence, etc.

Nowadays, enterprises not only create profits but also have to create sustainable social values, as well as apply green production criteria and develop a circular economy. According to experts, investment and social impact must also be suitable for the enterprise. There is no such thing as the most correct or best business strategy, but it must be suitable for each enterprise. Social impact is part of the overall business strategy of the enterprise. The strategy reflects the core values ​​of the enterprise.

Chairman of the Board of Directors of Thanh Thanh Cong Group Dang Van Thanh shared that Thanh Thanh Cong always aims to fulfill its responsibilities to the community and society. In particular, the group's activities are aimed at meeting tangible "green" criteria according to global trends, contributing to enhancing the position of Vietnamese enterprises and brands.

Increase brand awareness

Whether a business is large or small, long-standing or newly established, brand identity is an extremely important key to help customers recognize and remember the brand, products and business. Brand identity is also a means of communication between customers and businesses, helping to increase sales productivity and demonstrate professionalism and efficiency.

Director of Domilk Joint Stock Company (Long Thanh District) Nguyen Thi Thanh Thanh said that in addition to maintaining quality criteria, the company also focuses on developing brand identity to consumers through diversifying advertising and marketing channels. In particular, the company regularly updates new consumer trends, promoting both traditional market development and e-commerce...

In the context of many fluctuations in the world market, domestic trade activities are also affected, trade promotion is considered a solution, a support to help businesses expand domestic markets, exports... This not only requires efforts from businesses but also solutions and support programs from authorities and localities.

In Dong Nai, in recent times, departments, branches and localities of the province have implemented many activities to support businesses in connecting trade and promoting domestic and international trade. In particular, the Department of Industry and Trade has coordinated with units and localities in the province to implement many activities to promote the National Brand Week to celebrate Vietnam Brand Day.

This activity aims to honor and promote the brand and image of Vietnam; strengthen propaganda on national brand development in the business community and society in the province...

In 2025, the peak of the National Brand Week propaganda to celebrate Vietnam Brand Day (April 20) will take place from April 15 to 21. The Department of Industry and Trade will coordinate with units and localities to organize many activities and diverse forms, suitable to the actual situation of the locality and unit in an effective, practical and economical manner.

In particular, hanging banners in shopping centers, supermarkets, and markets in the province; posting banners, connecting links to websites of agencies and units (according to the instructions of the Ministry of Industry and Trade) with propaganda content and slogans in response to Vietnam Brand Day...

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Source: https://baodongnai.com.vn/kinh-te/202504/doanh-nghiep-viet-chu-trong-xay-dungthuong-hieu-7c80731/