Ha Tinh tourism "holds back" tourists

In the first 7 months of the year, Ha Tinh had more than 660 thousand overnight guests, an increase of more than 3 times compared to the same period in 2022. In particular, compared to previous years, the rate of long-term guests has increased, bringing many positive signals to the Ha Tinh tourism industry.

According to incomplete statistics from the Department of Culture, Sports and Tourism of Ha Tinh , since the beginning of the year, the whole province has welcomed more than 2.4 million visitors, including more than 651,000 domestic visitors and 9,643 international visitors.

The number of guests staying has increased "dramatically", 3 times higher than the same period in 2022, which is considered a positive signal in the tourism business. In addition, according to a survey by the Department of Culture, Sports and Tourism, in the years 2022 and before, the average number of guests staying when visiting and relaxing at destinations in Ha Tinh in a tour was only 1 night, but recently, this index has grown strongly, with the number of guests staying 2 nights or more gradually dominating.

Tourists play teambuilding at Loc Ha beach, mid-July 2023.

According to experts, tourists staying longer on a tour not only proves the attractiveness of the destination but also brings high efficiency in tourism business. Because, along with long stays, the demand for tourism products and services at tourist areas and destinations will increase, which means spending more money on each trip. Thereby, tourism revenue will increase compared to tourists staying for a short time.

At Muong Thanh Luxury Xuan Thanh Hotel (Xuan Thanh Tourist Area, Nghi Xuan), in the past 3 months (May, June and July 2023), it welcomed about 17,595 guests, of which, on average, guests staying 2 nights or more per visit accounted for 55%, in July alone, this rate accounted for about 70-80%.

From May to July 2023, Muong Thanh Luxury Xuan Thanh Hotel welcomed 17,595 guests.

Mr. Vo Huy Tuan - CEO of Muong Thanh Luxury Xuan Thanh Hotel said: “In the 3 months of May, June and July 2023, our hotel served about 17,595 guests, with an average room occupancy rate of about 65%. Total revenue for the 3 months is estimated at over 11 billion VND for all services. Of which, about 55% of the total number of guests used the service for 2 nights or more in one visit, accounting for 50% of total revenue. Compared to 2022, the number of guests using hotel services for 2 nights or more has increased by about 50%".

Located in the center of Thien Cam Tourist Area (Cam Xuyen), Seabird Hotel (Hai Au) has 168 rooms meeting 4-star standards ⁺ along with many other modern items such as: swimming pool, bar, restaurant... Although it has just been completed and put into operation not long ago, the hotel has welcomed a large number of guests, most of whom register to use the service for 2 nights or more.

Having more modern accommodation facilities helps Thien Cam Tourist Area attract tourists. In the photo: Seabird Hotel with 4-star ⁺ standard has just been put into operation in May 2023.

Mr. Vuong Anh Viet - Sales Director of Seabird Hotel (Thien Cam Tourist Area, Cam Xuyen) said: "Opened from mid-May 2023 until now, after 2.5 months, our hotel has welcomed about 20,000 guests, of which about 12,000 guests stayed for 2 nights or more, accounting for 60%".

Along with Seabird Hotel, Thien Cam Tourist Area currently has 22 accommodation facilities, with 900 standard rooms. In the first 7 months of 2023, the entire tourist area welcomed 527,600 visitors, of which 128,000 were overnight guests. The high number of visitors and longer stays on each tour helped the total revenue of tourism services in Thien Cam in the past 7 months reach over 253 billion VND, an increase of more than 85 billion VND compared to 2023.

As a travel business unit, in the 3 months of May, June and July 2023, Hello Trip Vietnam Co., Ltd. (Ha Tinh City) brought 4,000 visitors to visit and relax at tourist areas and destinations in the province.

Mr. Nguyen Trung Duc - Director of Hello Trip Vietnam Co., Ltd. said: “Of the 4,000 visitors that our company attracted to Ha Tinh in the past 3 months, the rate of visitors staying 2 nights or more accounted for 60%, of which, there were many groups of visitors requesting to book rooms for 3-4 nights. This is a positive signal for Ha Tinh tourism industry, because, in previous years, the groups of visitors that we welcomed mostly stayed only 1 night, at most 2 nights”.

Adding more attractive tourism products is a factor that keeps tourists staying longer. In the photo: Tourists experience the afternoon journey on the tour " Discover Thien Cam beach at night", in June 2023.

The reason why visitors to Ha Tinh want to stay longer this summer is because in addition to the beautiful beaches and fresh seafood, the infrastructure at coastal tourist areas has recently been renovated. Especially, there are some more modern accommodation facilities or upgraded investments such as: Seabird Hotel, Thien Cam Homestay (Thien Cam Tourist Area, Cam Xuyen), Muong Thanh Luxury Xuan Thanh Hotel, Hoa Nang Resort, Hoa Tien Paradise (Xuan Thanh Tourist Area, Nghi Xuan), some new villas in Quynh Vien Eco-tourism Area (Thach Hai, Thach Ha) or Melia Vinpearl Cua Sot Resort (Loc Ha)... In addition, staying at some tourist areas, having more exciting and attractive experience services... is also the reason why visitors want to stay longer.

Ms. Hoang Thi Thuong (Hoan Kiem district, Hanoi) said: “This is the third time I have come to Thien Cam beach. Compared to the previous two times, the difference is very clear, especially the convenience and modernity of the hotel and the very vibrant night services. That makes my family's 3-day, 2-night trip more meaningful. We will definitely come back here next summer.”

Quynh Vien Eco-tourism Area (Thach Hai, Thach Ha) is also a favorite destination for many tourists this summer.

"The number of guests staying increased compared to the same period, especially the number of guests staying 2 nights or more, accounting for a large proportion, are signs of a "quality" improvement in the effectiveness of tourism business. These results reflect the efforts of all levels of sectors, localities and tourism units in constantly upgrading infrastructure, accommodation facilities, and increasing quality products and services. At the same time, this shows that these are also the bases, foundations and motivations for the province, the Department of Culture, Sports and Tourism as well as local authorities to call on organizations and businesses to continue investing in tourism development in Ha Tinh in the coming time". Ms. Vo Thi Thu Hien - Head of Tourism Management Department (Department of Culture, Sports and Tourism).

Angel